Panama: Heineken begins local production of its Heineken brand in Panama

In a significant event for the Panamanian economy, HEINEKEN Panama has begun local production of its Heineken® beer, marking an important milestone for both the industry and the country. This step reflects a firm commitment to local economic development, job creation, and the implementation of international standards in production, the company announced on May 1.

For more than six decades, HEINEKEN has been an integral part of Panama's business fabric, strengthening its presence with the acquisition of Cervecerías Barú more than 20 years ago. The decision to initiate local production of Heineken® underscores the company's confidence in the economic potential of Panama and its people. This commitment is reflected in the remarkable growth of the brand, which has increased 59% in the last 2 years, highlighting the company's ability to adapt and thrive in the Panamanian market.

The project has been made possible by an investment of more than US$8 million to improve and strengthen the brewery's infrastructure and logistics. The investment not only modernizes the local production plant, but also ensures that the process meets HEINEKEN's rigorous global quality standards. Local production allows the beer to reach Panamanian consumers with a higher level of freshness, reinforcing the brand's value proposition and its premium products in the market. In addition, this year the company plans to expand its portfolio of locally made products with the introduction of Heineken® Silver.

This milestone is significant not only for its direct impact on the economy through investment and job creation, but also for the multiplier effect it has in the local supply chain; by 2025, HEINEKEN Panama projects an increase of more than 8% in its workforce.

The local production of Heineken® in Panama marks the beginning of sustainable economic growth, driven by investment in local talent and state-of-the-art technology. This effort not only consolidates the company's presence, but also contributes significantly to the country's economic progress and development.

06 May, 2024