Belgium: Escaping from clichés, Stella Artois creates original advertising campaign

Escaping from clichés Stella Artois has produced a series of original print ads. Each ad is which film-focused. At this point of time there are three of them, titled Town, Park, and Beach and everyone takes place in a different, "typically English" setting. The settings have references to famous movies.

Every image contains about 20 references to specific films from Superman in a phone box to Hitchcock's Birds menacingly lurking on a fence.In England the ads are more and more gaining attention and popularity.

17 August, 2005