Russia: Advertising not decisive in buying beer

The Russian Brewers Union announced that on its web-site it held a poll for “What is decisive for you when you choose a beer brand?” They got the following results: the great majority of respondents – 64% make their choice based on their own opinion, 12% - depending on their mood when buying. For 6% of respondents the package of beer is decisive, and just some 5% are advertising-oriented. For 2% of respondents the key factor is the price. 257 people took part in the poll.

24 August, 2005