UK: Tsingtao Beer to break into UK mainstream beer market

Four firms from Liverpool gathered forces to assist launching China's biggest export into the UK market. Tsingtao Beer UK plans to break into bars, restaurants, superstores and other stockists across Britain, the Daily Post communicated on October 26.

Tsingtao Beer, which is available in more than 70 countries around the world, has been a hit for 50 years in restaurants and supermarkets in the Chinese community of Britain.

The company, whose headquarters is in the Qingdao city, has hired accountants Mitchell Charlesworth, public relations consultants Mason Media, website company Online48 and creative designers Spring Associates to oversee its marketing.

28 October, 2005