E-Malt.com News article: Ireland: Drinks Ireland research shows sector is vital to local economies

Drinks Ireland has published new research showing clear public recognition of the industry’s important role in supporting local economies, as well as the strong continuation of moderate and responsible drinking.

The findings from the survey – carried out by Opinions, on behalf of the organisation – highlight a sector deeply embedded in community life and reveal significant changes in how people choose to drink.

It also uncovered the important role of alcoholic drinks in local economies, with 73% of drinkers surveyed agreeing that local breweries and distilleries make a positive contribution to their communities, while 80% say these producers provide important employment at a regional level.

Some 81% consider Irish breweries and distilleries to be important to the national tourism offering, and 67% believe having a drink plays an important role in bringing people together, highlighting the importance of hospitality venues in Irish social life.

Beyond an economic impact, the industry fosters connection by providing places where people gather, with pubs acting as economic drivers, as well as hubs of social connection.

The report also points to a sustained national movement towards more balanced drinking habits, which is unsurprising, as Ireland’s per-capita alcohol consumption has fallen by 34% over the last two decades, marking a significant cultural shift.

Some 54% of those surveyed said they are consuming less alcohol than they were a year ago, while 63% said there has been a clear movement towards ‘less but better’, whereby consumers are premiumising choices or experiences, up from 47% in June 2023.

Almost two thirds (65%) said their desire for a more balanced lifestyle is driving reduced consumption – up from 56% in June 2023 – and 74% favour education and awareness as the most effective supports for responsible drinking, rather than more regulation and restriction.

The rise of non-alcoholic beverages is also continuing, with the Drinks Ireland Irish Beer Market Report earlier this year finding that sales for non-alcoholic beers grew by 25% in 2024, while production increased by 77%, driven by strong demand.

Non-alcoholic beer now represents more than 2.5% of the total beer market, which is a 150% increase in five years, indicating the dramatic shift in drinking culture.

The research also found that 62% of respondents felt the availability of 0.0% options resulted in reduced consumption of alcoholic beverages, up from 47% in September 2023.

‘A Real And Measurable Shift’
Speaking about the findings, Drinks Ireland chair and the founder of the Shed Distillery in Drumshanbo, Pat Rigney, said, “These findings confirm what we in the industry have been seeing for years, which is a real and measurable shift in how people across Ireland are approaching alcohol.

“They are valuing modernisation and are adopting a ‘less but better’ mindset.

“People are drinking more consciously and placing greater value on quality, craft, and the overall experience, rather than quantity alone.

“This shift doesn’t just signal healthier behaviours – it also highlights the growing importance of the small local producers and hospitality businesses who are so often at the heart of delivering quality for locals and tourists alike.

“The general public is proud of the wider industry, and consumers are giving the sector and the government a mandate to protect these businesses.

“From my own experience in Drumshanbo, I see every day how these businesses form the backbone of rural communities.

“From creating local jobs to boosting regional tourism, breweries and distilleries are more than producers – they are anchors of economic vibrancy and community cohesion.

“Their presence strengthens local economies, provides employment opportunities, and contributes to Ireland’s reputation as a destination rooted in culture, craft and hospitality.

“As consumers lean towards more considered choices, it is these producers and venues that benefit most because they deliver the authenticity, care and craftsmanship that people increasingly seek.

“It’s encouraging, it’s positive, and it reflects an Ireland that is embracing choice, moderation and community.”


06 January, 2026