E-Malt.com News article: Australia: Corona shifts to 330ml bottles as consumer preferences change

Asahi Beverages has updated the bottle size and recommended retail price for Corona in Australia to better align with shifting consumer preferences, the Drinks Trade reported on July 20.

The Mexican beer, which is owned by AB InBev and distributed by Asahi Beverages in Australia, will now be sold in 330ml bottles in Australia instead of the 355ml size, with the RRP also reduced so that consumers won’t pay any more per 100ml.

This is aligned with the broader international beer category in Australia where over half are now sold in 330ml bottle sizes or less.

Corona Marketing Manager Marc Slater said: “Corona remains the same crisp, refreshing beer Australians love. The size of Corona bottles in Australia is changing, largely in response to changing trends, which are seeing Australian beer drinkers increasingly mindful of their alcohol consumption and cost of living concerns.”

The 7 per cent reduction in liquid means each bottle will contain 1.2 standard drinks, down from 1.3.

Marc Slater says the RRP of a case will come down “by at least the same amount”, better positioning the leading Australian beer brand to meet shifting trends.

“People are looking for brands that offer value, choice and formats that suit different occasions. The move to 330ml bottles, supported by lower recommended pricing, is part of that. It brings Corona into line with a widely recognised international beer format,” he said.

The new Corona bottles are being rolled out nationally now.


22 July, 2026