E-Malt.com News article: Belgium: Haacht Brewery aims at having an alcohol-free version of every beer brand in its range

Brouwerij Haacht aims to have an alcohol-free version of every beer brand in its range by the end of 2027. This will involve an investment of 860,000 euros, the brewer of beers such as Primus, Super 8 and Tongerlo announced on November 13.

The bulk of the investment, 660,000 euros, went toward an aeration and pasteurisation unit, allowing the brewery to produce the alcohol-free beers entirely in-house. The first result is a completely alcohol-free Primus: Primus 0.0. The brewery had previously launched Primus 0.4, but, for example, it cannot be sold as alcohol-free in the Netherlands.

Brouwerij Haacht is also investing 200,000 euros to adapt draught systems in hospitality venues so that its alcohol-free beers can be poured on tap.

"Serving an alcohol-free beer on tap requires a specific approach. Without the natural protection provided by alcohol, the beer is more susceptible to bacteria and loss of quality," explains Séverine Distave, who is responsible for innovation at the brewery. "With the adapted dispensing systems, we safeguard quality right down to the glass."

Alongside Primus 0.0, Brouwerij Haacht is launching Super 8 Blood Orange 0.0, "the first alcohol-free fruit beer on draught". The two beers will initially be available on tap in hospitality venues, and will also be sold in cans in supermarkets in the first half of 2027.

The announcement came ahead of Horeca Expo, a trade fair for professional suppliers to the hospitality sector, taking place in Ghent from 15 to 18 November.

Co.Br.Ha., the holding company above Brouwerij Haacht, has had several difficult years. The company said it saw a turnaround in the first half of this year, although it still made a loss. All strategic options for the holding company are being considered.


14 November, 2026