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RombBullet Market prices change trend
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
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RombBullet Theoretical malt prices
RombBullet Scientific digest
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E-Malt.com Flash 10b
March 06 - March 09, 2014

Quote of the Week

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Currency Rates

Base Currency: Euro
on March 07, 2014
Base Currency: US Dollar
on March 07, 2014
      1 EUR = 1.3769 USD
1 EUR = 0.8234 GBP
1 EUR = 1.5172 CAD
1 EUR = 1.5231 AUD
1 EUR = 141.4460 JPY
1 EUR = 3.1950 BRL
1 EUR = 49.7709 RUB
1 EUR = 8.4396 CNY
      1 USD = 0.7263 EUR
1 USD = 0.5980 GBP
1 USD = 1.1019 CAD
1 USD = 1.1062 AUD
1 USD = 102.7310 JPY
1 USD = 2.3204 BRL
1 USD = 36.1471 RUB
1 USD = 6.1294 CNY

Currency Rates Chart

Equities of the Largest Breweries

Breweries Equities

Average Market Prices Change Trend

March 07, 2014
Type Crop 2013 Crop 2014
2rs Barley 182.00-184.00 up1.10% 195.00-197.00 up1.03%
6rw Barley 174.00-176.00 up1.16% 183.00-185.00 up1.10%
2rs Malt 376.00-378.00 up0.66% 389.00-391.00 up0.63%
6rw Malt 366.00-368.00 up0.67% 374.50-376.50 up0.66%
Feed Barley 162.00-164.00up1.24% nq 

Note: Just click here and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.

Top Industry News

Malt news World: Barley malt trade expected to increase in 2013-14 ...Click here

Brewery news World: Craft beer changing the structure of beer markets all over the world ...Click here
Brewery news India: Vijay Mallya pledges another portion of holding in United Breweries ...Click here
Brewery news Brazil: Beer production up in February 2014 ...Click here

Barley news World: Barley markets seen as firmer at the end of February ...Click here
Barley news Australia: More than half of the record barley crop harvested in Australia this year is expected to go for export ...Click here

More Industry News

Brewery news EU & USA: The Brewers of Europe calling for a level playing field for small brewers exporting to the US ...Click here
Brewery news UK: AB InBev to launch rum-flavoured Cubanisto beer this month ...Click here
Barley news World: Turmoil in Ukraine signalling buyers may have to import more corn from the US ...Click here
Hops news South Africa: SABMiller’s hop farms supply their products to an increasing number of craft brewers ...Click here
Brewery news USA: Constellation to boost Corona Light advertising ...Click here
Brewery news Ghana: Guinness Ghana Breweries launches new-look Star lager to commemorate the country’s independence anniversary ...Click here

Graph of the week

Table of the week

World Top Beer Markets Forecast 2025

Table of the week.
Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

Scientific Digest

Hops against Alzheimer disease!

Japanese researchers have screened more than 1600 plants used in Chinese medicine to see if any of these could be used to treat the Alzheimer disease, which is the most frequently observed neurodegenerative disorder in Japan and other advanced countries. Guess what they found as a promising plant - hops! It is generally accepted that Alzheimer disease is caused by a certain protein (Aβ) and the production of this protein was inhibited by a hops extract. A major component resulting in the inhibitory activity was purified, and its chemical identity was determined to be Garcinielliptone HC. For the experiments, model mice with Alzheimer disease with hop extracts consumed daily in their drinking water showed significant mitigation of memory impairment at ages of 9 and 12 months. Moreover, oral administration of hop extracts also prevented an emotional disturbance. Despite lifelong consumption of hop extracts, no deleterious side effects were observed at any age. So if you don't forget your daily share of hops you won't forget anything any longer.
Read more

Source: Barth Innovations

These Days in Business History

March 06
1899 "Asprin" patented by Felix Hoffmann
1926 Alan Greenspan, future chairman of the Federal Reserve, is born in New York City
1959 At a press conference in New York City, Texas Instruments executives demonstrate a new device invented by one of the company's top engineers, Jack S. Kilby - the "integrated circuit."

March 07
1876 Alexander Graham Bell receives U.S. Patent for his "Improvement in Telegraphy"
1878 The Toronto Stock Exchange is incorporated
1932 Thousands of Ford Motor Co. workers stage a "Hunger March" to the immense River Rouge factory complex, protesting Henry Ford's decision to cut the company's minimum wage from $7 per day to $4 per day

March 08
1706 Vienna's Wiener Stadtbank established
1927 Pan American Airlines (World Airways) incorporates
1946 1st helicopter licensed for commercial use

March 09
1861 Confederate currency authorized - $50, $100, $500, $1,000
1959 Barbie, the popular girls' doll, debuted, over 800 million sold
1987 Chrysler Corp offered to buy American Motors Corp for $1 billion


World Beer Cup 2014
World Beer Cup 2014 key dates:
-Call for Entries: Oct. 28, 2013-Nov. 1, 2013
-Judging: April 7-8, 2014 in Denver, Colorado
-Gala Awards Ceremony: April 11, 2014 in Denver, Colorado

March 2014:
12-15: Brazilian Beer Festival (Blumenau, Brazil)
18-19: Food and Drink Technology Africa 2014 (Johannesburg, South Africa)
23-28: IBD Convention - Asia Pacific Section (Ho Chi Minh City, Vietnam)

April 2014:
07-08: World Beer Cup 2014 (Denver, USA)
08-11: Craft Brewers Conference 2014 (Denver, USA)
13-17: Trends in Brewing 2014 (Ghent, Belgium)
22-24: Pivovar (Brewer) 2014 (Moscow, Russia)

26-27: Zythos Beer Festival 2014 (Leuven, Belgium)

May 2014:
21-24: Pivo (Beer) 2014 (Sochi, Russia)
22-24: Copenhagen Beer Festival 2014 (Copenhagen, Denmark)

June 2014:
11-15: Mondial de la Biere 2014 (Montreal, Canada)

August 2014:
12-16: Great British Beer Festival 2014 (London, UK)

September 2014:
08-11: Worldwide Distilled Spirits Conference 2014 - IBD Scottish Section (Glasgow, UK)
25-27: Drink Technology India 2014 (Mumbai, India)

October 2014:
13-16: China Brew and Beverage 2014 (Beijing, China)

November 2014:
11-13: Brau Beviale 2014 (Nuremberg, Germany)
12-14: Vietbrew 2014 (Ho Chi Minh City, Vietnam)

More events are available on site e-malt.com

MaltMalt News Malt

Malt newsWorld: Barley malt trade expected to increase in 2013-14
World trade in barley malt, spurred by demand from Pacific Asia and South America and abundant global production, will continue on an upward course ...More info on site

BreweryBrewery News Brewery

Brewery newsWorld: Craft beer changing the structure of beer markets all over the world
Craft beer is changing the structure of beer markets, mostly in the U.S., but increasingly all over the world.

In the U.K., estimates are ...More info on site

Brewery newsIndia: Vijay Mallya pledges another portion of holding in United Breweries
UB Group chairman Vijay Mallya has pledged another portion of his holding in his beer company, United Breweries, Business Standard reported on March 7.

Kamsco ...More info on site

Brewery newsBrazil: Beer production up in February 2014
Preliminary data by Sicobe show that Brazil’s production of beer increased by 12.8% as compared to February 2013, to 1.209 bln litres last month, ...More info on site

Brewery news EU & USA: The Brewers of Europe calling for a level playing field for small brewers exporting to the US
Having been tabled during the 3rd round, Europe’s brewers are calling for a level playing field on tax relief for small brewers to be included in negotiations at the 4th round of TTIP talks between the EU and the US next week, The Brewers of Europe reported on March 7.

Currently small US brewers exporting to the EU are eligible for the reduced tax rate both in the US and the EU, whilst a European brewer exporting to the US gets no such break. Just as small brewers from the US can receive significant discounts when exporting to the EU, the ambition is that small brewers from the EU benefit from the same discount in the US as the domestic brewers. In the US, whilst the larger breweries pay a federal excise tax of $18 per barrel, small brewers pay just $7 per barrel on the first 60,000 barrels they brew. Research from Ernst & Young and Regioplan published in February 2014 showed that the $100 billion US market is the largest export market for Europe’s brewers, with 26 out of 28 EU countries exporting there. Based upon the 2 million US barrel threshold, the majority of Europe’s 4500 breweries ...More info on site

Brewery news UK: AB InBev to launch rum-flavoured Cubanisto beer this month
A rum-flavoured beer, named Cubanisto, will be launched by AB InBev this month, Morning Advertiser reported on March 5.

The 5.9% ABV spirit-beer, inspired by the Caribbean, is purported to taste of “citrus, orange zest and lime” and have the “aroma of caramelised cane sugar and treacle”.

AB InBev UK’s senior brand manager Emily Kraftman said: “Cubanisto is a brand waiting to be discovered by tech-savvy trend setters, and enjoyed when socialising and celebrating with friends. AB InBev has a track record of launching successful innovations, with Stella Artois Cidre in the UK being a great example. “

Cubanisto will be available in 330ml UV-light sensitive coated bottles and will be showcased in the on-trade, with bottle glorifiers, stencils and illuminators to make it “perfect for nightlife occasions”.

“There will be secret consumer experiences which can only be unlocked through social media, and new technology will be used to enable fans to gain access to exclusive content,” the company added.

Brewery news USA: Constellation to boost Corona Light advertising
Last year Mexican import Corona Light tried to gain ground against its larger US light beer foes with ads featuring talking sheep that encouraged drinkers to "ditch the herd" and try something new, AdvertisingAge reported on March 7.

But for 2014 the brand is ditching the sheep in favor of a new ad approach that puts more emphasis on the liquid inside the bottle. The campaign pitches the brand as the choice for people who are "ready for a light beer you can actually taste." The ads are part of a new strategy to target middle-aged drinkers rather than twentysomethings. The campaign is by Omnicom Group's Goodby Silverstein & Partners, which has held the account since late 2011.

One TV ad, called "Epiphany," makes a pretty blatant attempt to differentiate the brand from more youthful-targeted beers like Bud Light by featuring a man who is relieved to be in a bar where his shoes aren't sticking to the floor. And the "hot brunette" that catches his eye from across the room happens to be his wife.

It's not as if Corona Light failed with its earlier ad attempts to target domestic lights. The brand grew dollar sales by 5.6% in the year ending ...More info on site

Brewery news Ghana: Guinness Ghana Breweries launches new-look Star lager to commemorate the country’s independence anniversary
Guinness Ghana Breweries Ltd (GGBL) has unveiled a new-look Star lager beer in commemoration of Ghana’s 57th Independence anniversary, Ghana Web reported on March 7.

Announcing the new-look, Agnes Essah, Marketing Director, GGBL, said “we are launching this new look for Star Beer in keeping with its rich heritage and connection to celebrations in Ghana. Since its introduction to Ghana, Star Beer has remained the favourite beer playing an integral part in every celebration across the country.”

She continued that, “the new look comes on the back of the current campaign with R2Bees, the sensational hiplife musical duo and brand ambassadors of Star Beer, which seeks to take the best of our heritage and make a move into the future.

“Star Beer is doing the same – taking the best of its heritage into a bright new future. This Star new look boasts a modern attractive packaging with an extended neck label and oval shaped body lined with gold to give it a premium and contemporary look,” she said.

BarleyBarley News Barley

Barley newsWorld: Barley markets seen as firmer at the end of February
Barley markets are firmer than a month ago, although different from one market to another, industry analysts said in a report on February 28. ...More info on site

Barley newsAustralia: More than half of the record barley crop harvested in Australia this year is expected to go for export
Australia harvested a record barley crop of 9.5 mln tons and the latest export estimates for the season are 5.0 – 5.5 mln tons, ...More info on site

Barley news World: Turmoil in Ukraine signalling buyers may have to import more corn from the US
Ukraine’s escalating turmoil is signalling that grain buyers may be forced to import more from the U.S. as corn prices rally to a six-month high, Bloomberg reported on March 5.

Farmers in Ukraine are holding commodity supplies to hedge against a devaluing currency, slowing shipments, according to Cary Sifferath, a regional director for the U.S. Grains Council. Buyers in Asia may be reluctant to purchase from Eastern Europe on supply-disruption concerns, according to Jefferies Bache LLC. Ukraine was projected to be the world’s third-biggest corn exporter and sixth-largest wheat shipper this season. The U.S. is the top shipper of both grains.

Russia’s troop buildup in Ukraine’s Crimean Peninsula roiled grain markets this week. Corn futures climbed to the highest since September in Chicago on March 5, rebounding from last year’s 40 percent plunge. On March 4, wheat reached the highest in 12 weeks. Black Sea port and shipping operations mostly continued as normal, according to Western Bulk ASA, which runs 120 commodity vessels.

The Russian military actions “ caught everyone off guard, because grain prices were at the low end of the five-year range,” Diana Klemme, vice president Grain Services Corp., an adviser and cash grain broker in Atlanta, said in a telephone ...More info on site

HopsHops News Hops

Hops news South Africa: SABMiller’s hop farms supply their products to an increasing number of craft brewers
Reflective of the burgeoning craft-beer industry, SAB Hops Farms now supplies hops to about 140 microbreweries, from as few as 10 just five years ago, Business Day reported on March 7.

SAB Hops Farms, a wholly owned subsidiary of South African Breweries (SAB), has under its breeding programme produced three aroma-flavour varieties of the crop, which have become popular among microbrewers, says management.

But despite the rapid growth of the craft-beer market, microbreweries use only about 2% of SAB Hops Farms’ total production, given the small scale of their operations.

A number of microbreweries also choose to import their hops, which are produced more cheaply in the crop’s natural environment in parts of Europe, and in other parts of the northern hemisphere that are further from the equator.

Rustenburg-based Brauhaus am Damm has doubled its monthly craft-beer production over the past two years to 8,000 litres a month, an example of how popular craft beer is becoming. The German-styled microbrewery has grown on demand from craft-beer festivals, German school events and the growing number of bars, restaurants and pubs serving craft beer, says its brewer Imke Pape.

SAB Hops Farms and eight private growers have operations in South Africa, which have earned "international recognition and ...More info on site

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