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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Market prices change trend
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Scientific digest
RombBullet Business history
RombBullet Agenda
RombBullet News articles

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E-Malt.com Flash 11a
March 09 - March 11, 2015

Quote of the Week

"Brewers enjoy working to make beer as much as drinking beer instead of working."
Harold Rudolph

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Currency Rates

Base Currency: Euro
on March 11, 2015
Base Currency: US Dollar
on March 11, 2015
      1 EUR = 1.0738 USD
1 EUR = 0.7128 GBP
1 EUR = 1.3566 CAD
1 EUR = 1.4034 AUD
1 EUR = 130.2900 JPY
1 EUR = 3.3690 BRL
1 EUR = 65.5242 RUB
1 EUR = 6.7236 CNY
      1 USD = 0.9281 EUR
1 USD = 0.6629 GBP
1 USD = 1.2640 CAD
1 USD = 1.3070 AUD
1 USD = 121.4400 JPY
1 USD = 3.1260 BRL
1 USD = 60.6649 RUB
1 USD = 6.1520 CNY

Currency Rates Chart

Equities of the Largest Breweries

Breweries Equities

Average Market Prices Change Trend

March 11, 2015
Type Crop 2014 Crop 2015
2rs Barley 177.00-179.00 - 192.00-194.00 -
6rw Barley 173.00-175.00 down0.57% 175.00-177.00 -
2rs Malt 370.00-372.00 - 385.50-387.50 -
6rw Malt 365.00-367.00 down0.34% 364.50-366.50 -
Feed Barley 167.00-169.00up1.20% nq 

Note: Just click here and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.

Top Industry News

Malt news EU: Malt markets inactive as brewers are covered for the current year ...Click here

Brewery news Africa: SABMiller targets more than 10% revenue growth in Africa over the next 3-5 years ...Click here
Brewery news Mexico: Heineken to build new 5 mln hl brewery in Mexico ...Click here
Brewery news USA: Craft beer sales doubled in 2014 - report ...Click here

Barley news World: Global barley trade forecast for 2014/15 increased thanks to booming demand from China ...Click here
Barley news Canada & USA: Canada and the US managed to cope with extremely poor barley crops - experts ...Click here

More Industry News

Barley news France: Malting barley market shows little activity ...Click here
Whisky news Africa: SABMiller targeting Africa’s undeveloped spirits market ...Click here
Brewery news Zimbabwe: Delta Beverages counts on its low cost sorghum beer for growth of its revenue ...Click here
Brewery news Japan: Suntory Holdings files suit against Asahi to suspend sales and production of non-alcoholic beer-flavored drinks ...Click here
Brewery news Jamaica: Red Stripe one step closer to introducing cassava into its beers ...Click here
Barley news Australia: Two new barley varieties accredited for malting ...Click here

Graph of the week

Table of the week

EU Malt Exports

Table of the week.
Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

Scientific Digest

Ivanhoe, Gargoyle and Mackinaw; what are these?

Tough they sound like a gang of three guys, these are three different hop varieties! And they grow in locations you would never think: Califorina and Michigan! Roughly 400 ha of hops are grown OUTSIDE of Washington, Oregon and Idaho (where about 16000 ha of hops grow). Growing hops is absolutely in vogue, but in regards to quality standards still a far way to go for many new hop growers. Following the top three states, the biggest growing areas are Michigan (147ha), New York (100ha), Wisconsin (49ha), Colorado (30ha) and California (26ha). I am sure these new growing areas will also bring us new hop flavours!
Read more
Source: Barth Innovations

These Days in Business History

March 09
1861 Confederate currency authorized - $50, $100, $500, $1,000
1959 Barbie, the popular girls' doll, debuted, over 800 million sold
1987 Chrysler Corp offered to buy American Motors Corp for $1 billion

March 10
1862 U.S. issues 1st paper money ($5, $10, $20, $50, $100, $500 and $1000)
1982 President Reagan proclaims economic sanctions against Libya
1995 Dow-Jones hits record 4035.64

March 11
1702 1st English daily newspaper "Daily Courant," publishes
1935 Bank of Canada opens
1986 187.27 million shares traded in New York Stock Exchange


March 2015:
01-06: 15th IBD Africa Section Convention 2015 (Maputo, Mozambique)
11-14: Brazilian Beer Festival - Festival Brasileiro da Cerveja 2015 (Blumenau, Brazil)
13-15: Barcelona Beer Festival 2015 (Barcelona, Spain)
20-21: BeerX 2015 2015 (Sheffield, UK)
31 March - 02 April: ProPak Vietnam 2015 (Ho Chi Minh City, Vietnam)

April 2015:
14-17: Craft Brewers Conference & BrewExpo America 2015 (Portland, USA)
21-23: Brewer (Pivovar) 2015 (Moscow, Russia)
23-25: Shanghai International Brew & Beverage Manufacturing Technology and Equipment 2015 (Shanghai, China)
25-26: Zythos 2015 (Leuven, Belgium)

May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
18-20: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)

June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)

July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)

August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)

September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
24-26: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)

October 2015:
01-03: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)

November 2015:
10-12: Brau Beviale 2015 (Nuremberg, Germany)

More events are available on site e-malt.com

MaltMalt News Malt

Malt newsEU: Malt markets inactive as brewers are covered for the current year
February was a completely inactive month in the malt sector, brewers are covered for their needs in 2015 and hesitate to start purchases for ...More info on site

BreweryBrewery News Brewery

Brewery newsAfrica: SABMiller targets more than 10% revenue growth in Africa over the next 3-5 years
SABMiller, world’s second-largest brewer after AB InBev, has set a target of growing revenue by more than 10 per cent in Africa over the ...More info on site

Brewery newsMexico: Heineken to build new 5 mln hl brewery in Mexico
Dutch brewer Heineken said March 10 it plans to invest 7.35 billion pesos ($470 million) in a new brewery in northern Mexico, its seventh ...More info on site

Brewery newsUSA: Craft beer sales doubled in 2014 - report
US sales of craft beer reached $20 billion in 2014, doubling from just five years prior. The category is forecast to reach $36.3 billion ...More info on site

Brewery news Zimbabwe: Delta Beverages counts on its low cost sorghum beer for growth of its revenue
Delta Beverages has said its low-cost, mass market sorghum beer – Chibuku Super - is key to the growth of the group’s revenue as it turns to markets previously dominated by informal players in the face of slowing clear beer volumes, New Zimbabwe reported on March 9.

SABMiller, the leading multinational brewing and beverage company which owns 40 percent of Delta, said Chibuku Super and Impala (Mozambique’s commercial cassava beer) were key to the group’s efforts to tap into the informal alcohol market which had dwarfed formal alcohol business in Africa.

“By developing new affordable brands, such as Chibuku Super and Impala (the world’s first commercial cassava beer in Mozambique), and maintaining moderate pricing regimes on our beer brands, SABMiller expects to win share from the informal alcohol market and achieve significant long-term volume growth in Africa,” said Mark Bowman, managing director SABMiller Africa in an update of the group’s operations in Africa last week.

Sorghum products have been Delta’s best performing line in the past two years when demand for other beverage types started weakening, but volumes dropped by one percent in the third quarter to December 2014 due to constrained brewing capacity and utility outages.

SABMiller, the world’s No. 2 brewer, in ...More info on site

Brewery news Japan: Suntory Holdings files suit against Asahi to suspend sales and production of non-alcoholic beer-flavored drinks
Suntory Holdings Ltd. said on March 10 it has filed a lawsuit against rival Asahi Breweries Ltd. to suspend sales and production of nonalcoholic beer-flavored drinks, claiming Asahi infringed on a Suntory patent, The Japan Times reported.

Asahi, which insisted Suntory’s patent was invalid, said it would fight the claim, which was lodged in the Tokyo District Court in January.

The first hearing of the trial was scheduled to open later on March 10.

Demand for nonalcoholic beer-flavored drinks has been expanding in recent years as beer sales shrink, with an increasing number of people abstaining from drinking alcohol for health and other reasons. Suntory holds the top share of the domestic market for nonalcoholic beer-flavored drinks, with sales of its alcohol, calorie and carbohydrate-free, beer-flavored beverage called All-Free totaling 7.2 million cases in 2014.

Asahi had the second-largest share of the domestic market over the same period, with 6.3 million cases of Asahi Dry Zero sold.

One case holds 20 633-milliliter bottles.

Brewery news Jamaica: Red Stripe one step closer to introducing cassava into its beers
Jamaica’s Red Stripe brewery is one step closer to introducing cassava into its brew, now that it has broken ground for the construction of its 20-root-tonne cassava starch processing plant, Jamaica Observer reported on March 10.

The company has pumped US$800,000 (J$92 million) into the facility, which will allow Red Stripe to begin production of its flagship beer with at least five per cent cassava by the end of the year. Over time, Red Stripe hopes to have up to 40 per cent of locally grown cassava replacing the imported barley that is used in the production of beer.

The brewing company has also secured a lease contract for an additional 250 acres of land at Wallen, St Catherine, bringing its total cassava farmland under production to 286 acres.

“We are in the first phase so the 14.2 hectares that we have planted along with the 20-root-tonne factory that is being installed as we speak, we would have spent for this first pilot about US$1.6 million,” Red Stripe’s Managing Director Cedric Blair stated at the lease-signing agreement with the Agro-Invest Corporation on March 10.

BarleyBarley News Barley

Barley newsWorld: Global barley trade forecast for 2014/15 increased thanks to booming demand from China
China’s barley imports forecast is boosted for 2014/15 to a record 6.0 million tons this month, propelling world trade to the second highest level ...More info on site

Barley newsCanada & USA: Canada and the US managed to cope with extremely poor barley crops - experts
Both Canada and the USA had to cope with extremely poor barley crops, but they did. No further imports of malting barley from Europe ...More info on site

Barley news France: Malting barley market shows little activity
France’s malting barley market is rather inert, the current crop prices are declining, La Depeche reported on March 10.

Ending stocks of barley in the country remain high as there is no demand for malting barley from the local industries.

According to market sources, a premium is given on the price of Sebastian barley of the current crop. The trading activity remains low, characterized by low demand and low offer.

Barley news Australia: Two new barley varieties accredited for malting
La Trobe and Flinders, two new barley varieties from the InterGrain and Syngenta collaboration, have been announced as malt accredited in Australia, Farm Weekly reported on March 11.

La Trobe has been accredited by Barley Australia following evaluation and testing conducted in association with the Malting and Brewing Industry Barley Technical Committee.

La Trobe produces high yields in low to medium rainfall areas while Flinders is well suited to the medium to high rainfall zones of WA.

From a quality standpoint, both La Trobe and Flinders have malting characteristics that are well suited to export brewing industries.

Syngenta head of cereals Australasia Craig Thompson said the announcement is a win for WA growers.

"La Trobe is a malting alternative to Hindmarsh that produces high yields in a broad range of environments, and growers will be well placed to receive malting premiums in coming seasons now that the variety has received accreditation," Mr Thompson said.

"Flinders poses as an appealing option for WA growers as an alternative to Baudin, Bass, Gairdner, Granger and Vlamingh and its premium malt qualities make it an attractive variety for Asian brewing industries."

The initial breeding of La Trobe commenced in 2006 and was conducted by the Biosciences Research Division of the Victorian ...More info on site

WhiskyWhisky News Whisky

Whisky news Africa: SABMiller targeting Africa’s undeveloped spirits market
SABMiller has built spirits manufacturing facilities in South Sudan, Ethiopia and Nigeria over the past year, adding to its successful Tanzanian and its small Mozambican spirits units, Business Day Live reported on March 10.

The world’s second-biggest beer brewer is targeting Africa’s underdeveloped spirits market in an effort to "legitimise" the industry and ultimately to benefit its beer sales, the company’s Africa MD Mark Bowman said on March 9. He said shifting spirits from the illicit to the formal market put the alcohol on a more level playing field with beer.

"If everyone’s paying their share of excise, pricing will start to normalise at appropriate levels for all alcohols," he said, citing a quadrupling of excises on SABMiller’s Mozambican business immediately after it was acquired. He also said, "If we can get a number one or two position in what we call mainstream spirits, then we think we can make a fair amount of money".

SABMiller plans to compete in spirits against cheap, illicit alcohol rather than with more expensive international brands, which are also targeting growth in Africa. Apart from SA, Africa generally had no major "mainstream" spirits suppliers and the industry was "completely fragmented", Mr Bowman said.

SABMiller’s focus on spirits — ...More info on site

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