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RombBullet Market prices change trend
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Scientific digest
RombBullet Agenda
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E-Malt.com Flash 12a
March 16 - March 18, 2015

Quote of the Week

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Currency Rates

Base Currency: Euro
on March 18, 2015
Base Currency: US Dollar
on March 18, 2015
      1 EUR = 1.0635 USD
1 EUR = 0.7200 GBP
1 EUR = 1.3585 CAD
1 EUR = 1.3914 AUD
1 EUR = 128.9000 JPY
1 EUR = 3.4796 BRL
1 EUR = 65.4314 RUB
1 EUR = 6.6468 CNY
      1 USD = 0.9444 EUR
1 USD = 0.6761 GBP
1 USD = 1.2775 CAD
1 USD = 1.3097 AUD
1 USD = 121.3400 JPY
1 USD = 3.2533 BRL
1 USD = 61.7510 RUB
1 USD = 6.1323 CNY

Currency Rates Chart

Equities of the Largest Breweries

Breweries Equities

Average Market Prices Change Trend

March 18, 2015
Type Crop 2014 Crop 2015
2rs Barley 176.00-178.00 - 190.00-192.00 down0.52%
6rw Barley 173.00-175.00 up0.58% 174.00-176.00 -
2rs Malt 368.50-370.50 - 383.00-385.00 down0.32%
6rw Malt 365.00-367.00 up0.34% 363.50-365.50 -
Feed Barley 170.00-172.00up1.18% nq 

Note: Just click here and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.

Top Industry News

Brewery news Vietnam: Sabeco’s sales revenue reaches US$1.4 bln last year ...Click here
Brewery news USA: Craft brewers celebrate another successful year reaching double-digit share of the market ...Click here
Brewery news Russia: Beer prices in Russia at 17-year high ...Click here
Brewery news New Zealand: Lion making less money as alcohol drinkers opt for quality over quantity ...Click here

Barley news World: Malting barley supplies not looking tight anymore ...Click here
Barley news Russia & Ukraine: Barley production may decline this year due to unfavourable winter conditions, economic factors ...Click here

More Industry News

Brewery news World: Guinness sales rebound around St Patrick’s day but struggle for the rest of the year ...Click here
Brewery news Belarus: Lidskoye Pivo brewery to invest over €12 million in production development this year ...Click here
Brewery news Australia: New report reveals beer prices will increase due to climate change in Australia ...Click here
Brewery news India: Beer only accounts for 50% of alcohol sales and Indians prefer stronger brands ...Click here
Brewery news South Korea: Oriental Brewery to bring in more premium beers from its parent AB InBev ...Click here
Brewery news South Korea & Iraq: Korean beer gaining popularity in Iraq ...Click here

Graph of the week

Table of the week

German Spring Malting Barley Production Forecast 2015

Table of the week.
Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

Scientific Digest

Never underestimate the roots

Our roots tell us who we are, why should it be different for hops? But actually what do we know about the roots of hops, the hidden half of the plant? These German researchers investigated the root development of different hop plants for a five year period producing a lot of valuable results. The root system of hop can be subdivided into three parts: A row section with adventitious roots, a disk surrounding the rootstock with horizontally growing roots and a block of vertical roots developing downwards. Both the horizontal and the vertical part are interspersed by two types of roots (perennial and fresh ones). The total amount of the rooted soil volume is about four cubic meters, which indicates a large potential capacity for available water. These findings may contribute to optimised hop cultivation with regard to irrigation, fertilisation and tillage.
Read more
Source: Barth Innovations


March 2015:
01-06: 15th IBD Africa Section Convention 2015 (Maputo, Mozambique)
11-14: Brazilian Beer Festival - Festival Brasileiro da Cerveja 2015 (Blumenau, Brazil)
13-15: Barcelona Beer Festival 2015 (Barcelona, Spain)
20-21: BeerX 2015 2015 (Sheffield, UK)
31 March - 02 April: ProPak Vietnam 2015 (Ho Chi Minh City, Vietnam)

April 2015:
14-17: Craft Brewers Conference & BrewExpo America 2015 (Portland, USA)
21-23: Brewer (Pivovar) 2015 (Moscow, Russia)
23-25: Shanghai International Brew & Beverage Manufacturing Technology and Equipment 2015 (Shanghai, China)
25-26: Zythos 2015 (Leuven, Belgium)

May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
18-20: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)

June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)

July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)

August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)

September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
24-26: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)

October 2015:
01-03: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)

November 2015:
10-12: Brau Beviale 2015 (Nuremberg, Germany)

More events are available on site e-malt.com

BreweryBrewery News Brewery

Brewery newsVietnam: Sabeco’s sales revenue reaches US$1.4 bln last year
Vietnam is one of the biggest beer markets in Asia and growing at 10% a year. Sabeco, which brews one of Vietnam’s biggest labels, ...More info on site

Brewery news USA: Craft brewers celebrate another successful year reaching double-digit share of the market
The Brewers Association (BA), the trade association representing small and independent American craft brewers, on March 16 released 2014 data on U.S. craft brewing growth. For the first-time ever, craft brewers reached double-digit (11 percent) volume share of the marketplace.

In 2014, craft brewers produced 22.2 million barrels, and saw an 18 percent rise in volume (volume by craft brewers represents total taxable production) and a 22 percent increase in retail dollar value. Retail dollar value was estimated at $19.6 billion representing 19.3 percent market share.

“With the total beer market up only 0.5 percent in 2014, craft brewers are key in keeping the overall industry innovative and growing. This steady growth shows that craft brewing is part of a profound shift in American beer culture—a shift that will help craft brewers achieve their ambitious goal of 20 percent market share by 2020,” said Bart Watson, chief economist, Brewers Association. “Small and independent brewers are deepening their connection to local beer lovers while continuing to create excitement and attract even more appreciators.”

Additionally, the number of operating breweries in the U.S. in 2014 grew 19 percent, totaling 3,464 breweries, with 3,418 considered craft broken down as follows: 1,871 microbreweries, 1,412 brewpubs and 135 ...More info on site

Brewery news Russia: Beer prices in Russia at 17-year high
Beer prices in Russia are at a 17-year high as the market is squeezed by government regulations and falling consumption, a report in the Izvestia newspaper said on March 13.

The cost of a litre of beer in Russia is now about 84 rubles ($1.40), twelve percent more than at the beginning of 2014 and the highest level since 1998, Izvestia said, citing data from Nielsen, a consumer research firm. A spokesperson for Nielsen confirmed the accuracy of the data.

The Russian beer market contracted 10.5 percent in January compared to the same period a year earlier, its biggest fall for half a decade, the paper said.

Brewers in Russia are streamlining operations and raising prices amid high excise duties, government regulation and decreased consumer spending caused by an economic slump.

According to state statistics service data, Russian headline inflation is running at almost 17 percent, propelled by a sharp devaluation of the ruble and bans on food imports from the European Union and the United States imposed in retaliation for sanctions on Moscow over Ukraine. Real wages are meanwhile falling.

Baltika, one of Russia's largest beer producers, said in January that it was closing two of the 10 breweries it operates in Russia, reducing ...More info on site

Brewery newsNew Zealand: Lion making less money as alcohol drinkers opt for quality over quantity
Lion - Beer, Spirits & Wine (NZ) Ltd, which has 46 per cent of the New Zealand market and is owned by Japan's Kirin ...More info on site

Brewery news World: Guinness sales rebound around St Patrick’s day but struggle for the rest of the year
The luck of the Irish shines on Guinness this time of year, The Wall Street Journal reported on March 15.

More than 13 million pints of the midnight stout are drunk worldwide on St Patrick’s Day, nearly four times as much as an average day, according to its owner, Diageo. The increase in sales is especially pronounced in the US where Irish beer brands led by Guinness combine for US$28.2 million in retail sales in March, more than double any other month and 16 per cent of annual US sales, according to Nielsen.

The spike is a blessing and a curse for Guinness. St Patrick’s Day — March 17 — turns up a surge of drinkers, but the brand struggles to maintain it during the rest of the year. In the US, which accounts for about 16 per cent of Guinness’s global volume, the brand’s volume declined 6 per cent to 107 million litres in 2013, according to Euromonitor.

Guinness USA is trying to reverse that decline by stretching sales beyond St Patrick’s Day. To encourage Americans to drink Guinness in warmer months, the brand signed a five-year, eight-figure renewal of its deal to sponsor a northern summer soccer tour — the Guinness ...More info on site

Brewery news Belarus: Lidskoye Pivo brewery to invest over €12 million in production development this year
OAO Lidskoye Pivo will invest over €12 million in production development in 2015, BelTA reported on March 13.

“Last year we continued gradual expansion and development of production facilities, logistics, warehouses. In 2015 we are planning to step up efforts to raise the production efficiency and offer new kinds of high-quality beer to our customers. This year our investments will be used to increase the manufacturing capacity and promote non-waste production. The investments will make up €12.2 million,” a representative of the company said.

The majority of investments will be used to finance the construction of the brewery shop. It is expected that the facility will raise the production capacity 1.5 times. There are also plans to launch a polyethylene bottling line and build a warehouse with the total area of 3,700 square meters. In 2014 OAO Lidskoye Pivo injected €12.9 million in production and logistics development.

Apart from the investment plans, the company also made public its last year's results. In 2014, the company sold a record amount of beer and beverages in the country and abroad. The brewery sold almost 170 million litres of drinks. Last year, the sales of beer on the domestic market went up 3.8% to 74.8 million ...More info on site

Brewery news Australia: New report reveals beer prices will increase due to climate change in Australia
A new report reveals that the prices of popular consumer goods in Australia, including beer, wine and chocolates, will increase due to the severe climate change being experienced in the country, Tech Times reported on March 17.

The report, entitled Appetite for Change, was prepared by Richard Eckard and David Karoly, both of whom are climate scientists from the University of Melbourne.

The report looked to explain the effects of the climate change that Australia is currently experiencing. With the changing patterns of rainfall, extreme weather, warmer oceans and advent of diseases related to the climate, consumer goods in Australia will be experiencing effects in terms of quality, production and cost.

A total of 55 popular food items that can be seen in almost any Australian household have been listed under the consumer good that will be affected, or are already currently being affected, by the continued climate change.

Beer, wine and chocolate are among the popular items listed that could have increased prices. In addition, their taste will also change, according to Eckard.

Chocolate, for example, will be affected due to the lower supply of dairy items such as milk as caused by climate change. According to the report, cows are being stressed due ...More info on site

Brewery news India: Beer only accounts for 50% of alcohol sales and Indians prefer stronger brands
The Indian penchant for value buying extends to liquor, where there is a clear tendency to choose drinks which provide the strongest 'kick' for the buck. Sales of country liquor and Indian-made foreign liquor (IMFL) almost match that of beer, the world's most popular alcoholic beverage. And even among beer drinkers, the preference is for 'strong' beer with higher alcohol content: in 2014, 85% of them preferred it strong, Times of India reported on March 15.

The Indian preference for more alcohol in drinks is brought out by data collated by the All India Brewers Association. Beer sales account for only 50% of liquor sales in India - much lower than in China where it is 87%, Brazil (84%), US (83%) and UK (75%). Even within beer the preference is for stronger ones. Wine accounts for only 1% of liquor sales.

Exacerbating this behaviour in Maharashtra is a skewed excise duty structure where tax per volume of alcohol is higher on softer liquors. Although prima facie, a litre of beer attracts excise duty of only Rs 60 compared to Rs 225 on IMFL, the numbers change when the comparison is made on tax per alcohol volume. Beer on an average ...More info on site

Brewery news South Korea: Oriental Brewery to bring in more premium beers from its parent AB InBev
Oriental Brewery (OB), Korea's largest brewer, will bring in more premium beer brands from its parent Anheuser-Busch InBev (AB InBev) to meet diversifying tastes, The Korea Times reported on March 15.

The company also plans to foster its "Cass" brand as one of Asia's top 10 beers within two years.

At a press conference on March 13, CEO Frederico Freire said OB would import products from AB InBev after studying what types of beer Koreans wanted.

"Consumers here want new tastes and new products," said Freire. "Given this, we are considering bringing in premium brands from abroad. We are trying to figure out consumer needs and the types of beer suited for the Korean market."

OB imports and sells Corona and several other non-Korean beers.

Freire came to Korea in November last year, replacing former CEO Chang In-soo.

In April 2014, AB InBev acquired OB, which accounts for about 60 percent of Korea's beer market, for $5.8 billion.

The CEO expressed optimism that the brewer would continue its dominance, despite the intensifying competition in the domestic market.

"Having new players and new brands is good for the Korean market," he said. "We have seen big changes in consumer tastes. They want new flavors and new experiences. We have ...More info on site

Brewery news South Korea & Iraq: Korean beer gaining popularity in Iraq
Korean beer brands have been gaining popularity in Iraq. Korea’s beer exports to Iraq between November and January increased 194 percent to US$ 1.23 million compared to the same period in 2014, said the Ministry of Agriculture, Food and Rural Affairs (MAFRA) on March 16.

Although drinking is prohibited under Muslim law, alcohol consumption is more accepted in northern Iraq and the Kurdistan region where trade is robust due to the oil industry. The ministry attributed the recent rise in demand for Korean beer to the widespread popularity of Korean culture, such as the Jewel in the Palace TV series.

The MAFRA also said Korean beer is relatively low in alcohol, and as such 4.5 percent alcohol Korean beer stands out on the Iraqi market, which is dominated by 8 percent alcohol beer.

Korean beer is also selling well in China due to an incredibly famous beer-drinking scene in My Love from the Star, which was a big hit in China. Korea’s beer exports to China during January and February rose 213 percent to 2.35 million USD compared to the same period last year. Korea’s total beer exports also increased 26 percent to 11.0 million USD.

BarleyBarley News Barley

Barley newsWorld: Malting barley supplies not looking tight anymore
Malting barley supplies looked tight at the beginning of the northern hemisphere crop year. But virtually all news thereafter were positive, H. M. Gauger ...More info on site

Barley newsRussia & Ukraine: Barley production may decline this year due to unfavourable winter conditions, economic factors
Latest IGC barley crop 2014 estimates were 20 mln tons for Russia and 9.5 mln tons for Ukraine. Barley exports are large, 3.376 mln ...More info on site

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