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E-Malt.com Newsletter 08a
February 20 - February 22, 2017
Quote of the Week
It is a fair wind that blew men to the ale.
Oscar Wilde
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Currency Rates
Base Currency: US Dollar
on February 22, 2017 |
Base Currency: Canadian Dollar
on February 22, 2017 |
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1 USD = 0.9464 EUR
1 USD = 0.8034 GBP
1 USD = 1.3138 CAD
1 USD = 1.3036 AUD
1 USD = 113.5200 JPY
1 USD = 3.0891 BRL
1 USD = 57.8590 RUB
1 USD = 6.8828 CNY
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1 CAD = 0.7610 USD
1 CAD = 0.6114 GBP
1 CAD = 0.7202 EUR
1 CAD = 0.9921 AUD
1 CAD = 86.3900 JPY
1 CAD = 2.3509 BRL
1 CAD = 43.9514 RUB
1 CAD = 5.2381 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Canada: Barley use expected to increase both in 2016/17 and 2017/18
...Click here
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USA, CA: Stone Brewing set to make big splash with new brewery in Napa this spring
...Click here
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USA, KY: Country Boy Brewing opens the doors of its second location in Georgetown
...Click here
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Canada, BC: B.C. Brew Co. & Distilling expected to open in Kamloops later this year
...Click here
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USA, CA: East Brother Beer Company launches new brewery in Richmond
...Click here
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USA, MO: Lost Signal Brewing now open in Springfield
...Click here
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Canada, ON: Orillia Brewing getting ready for summer opening
...Click here
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USA, MD: Diageo wanting a special liquor licence sparkles debate
...Click here
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Canada, QC: Microbrasserie Labrosse becomes the first craft brewery in Montreal’s West Island area
...Click here
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USA, NC: Pitt Street Brewing Co construction works well underway in Greenville
...Click here
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Canada, NB: Gore Farm Brewery to open soon near St. Stephen
...Click here
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Canada, BC: Hathi Brewing arranges to contract brew its beers at Ravens Brewing in Abbotsford
...Click here
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EU: Most maltsters complete their sales program for 2017
...Click here
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China: Decline in Chinese beer market expected to continue for the next five years
...Click here
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China: Beer production falls for a third straight year in 2016
...Click here
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Asia: Heineken forecasts growth in sales and profit this year thanks to good Asia business results
...Click here
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Japan: Sapporo Holdings reports surge in profits last year
...Click here
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World: UK’s single malt whisky exports top £1 bln for the first time
...Click here
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EU: Malting barley maintains good premium over feed, end of season supplies look very tight
...Click here
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Japan: Kirin Holdings set to reform its Japan beer business
...Click here
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Malaysia: Carlsberg Brewery Malaysia’s net profit hit by Sri Lankan floods
...Click here
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Portugal: Unicer reports higher net profit in 2016 despite losing the Angolan market
...Click here
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World: Trade agreements signed, expanded, and cancelled
...Click here
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Ireland: Analysts expect Ireland’s craft beer to repeat the history of the US craft beer sector
...Click here
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Sri Lanka: Asia Pacific Brewery (Lanka) Ltd changes name to Heineken Lanka Limited
...Click here
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Graph of the Week
Table of the Week
EU Malt Export and Import
Prices Evolution
Barley Prices
Theoretical Malt Prices
Scientific Digest
LATER HARVEST DATE =
MORE INTENSE DRY HOP AROMA?
ABSTRACT
Previous studies have shown that harvest date can
have a significant impact on the flavour profile of
beer depending on hop variety. To further illustrate
the effect, this study evaluated the variety Mandarina
Bavaria. A group of German researchers produced dry
hopped beers with Mandarina Bavaria hops harvested
at different dates within a 4 week period. Although
it was shown that some of the known important hop
aromatic compounds in dry hopped beers (especially
myrcene) changed in concentration when using hops with different harvest dates, with other compounds (especially linalool) the result of sensory data
showed that the harvest date of Mandarina Bavaria
is not important for final top-fermented beer aroma.
It is unclear which aroma components are the key
components of Mandarina Bavaria.
Schnaitter, M: Influence of hop harvest date of the Mandarina Bavaria hop variety on the
sensory evaluation of dry-hopped top-fermented beer
Read more
Source: Barth Innovations
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These Days in Business History
20 February
1768 - 1st American chartered fire insurance company opens
1811 - Austria declares bankruptcy
1848 - Edward H. Harriman is born in Hempstead. By age 50 he commands the Union Pacific and Southern Pacific railways, making him one of the most powerful railroad barons in the world
21 February
1914 - The Hong Kong Stock Exchange (formerly the Association of Stock Brokers in Hong Kong) is established
1947 - Edwin H. Land, founder of Polaroid Corp., demonstrates the instant camera to 650 scientists assembled at the annual meeting of the Optical Society of America
1988 - Peter Kalikow purchases New York Post from Rupert Murdoch for $37.6 million
22 February
1923 - Transcontinental airmail service begins
1989 - New York Lotto pays $26.9 million to one winner
2006 - Apple's iTunes store sells its 1 billionth song
Agenda
February 2017:
01-03: Finest Spirits 2017 (Munich, Germany)
04-05: Bruges Beer Festival 2017 (Bruges, Belgium)
10-12: Brau Kunst Live 2017 (Munich, Germany)
10-13: HoReCa 2017 (Athens, Greece)
17-19: Mondial de la Biere 2017 (Mulhouse, France)
18-21: Beer Attraction 2017 (Rimini, Italy)
22-25: CAMRA's National Winter Ales Festival 2017 (Norwich, UK)
23-25: Alltech Craft Brews & Food Fair 2017 (Dublin, Ireland)
27-02 March: VLB Seminar for Brewers in Russia (Moscow, Russia)
28-02 March: Beviale Moscow 2017 (Moscow, Russia)
March 2017:
06-08: 104th Brewing and Engineering Conference (Munich, Germany)
08-10: Expo Antad & Alimentaria Mexico 2017 (Mexico City, Mexico)
08-11: Festival Brasileiro da Cerveja 2017 (Blumenau, Brazil)
16-19: BeerX 2017 (Sheffield, UK)
22-24: World Barley, Malt & Beer Conference 2017 (Vienna, Austria)
24-26: Barcelona Beer Festival 2017 (Barcelona, Spain)
April 2017:
07-08: Helsinki Beer Festival 2017 (Helsinki , Finland)
10-13: Craft Brewers Conference & BrewExpo America 2017 (Washington, D.C., USA)
12-14: Siberian Beer 2017 (Novosibirsk, Russia)
22-23: Zythos Beer Festival 2017 (Leuven, Belgium)
May 2017:
14-18: EBC 2017 (Ljubljana, Slovenia)
16-19: Beer 2017 (Sochi, Russia)
18-20: Copenhagen Beer Festival 2017 (Copenhagen, Denmark)
25-27: South Beer Cup 2017 (Buenos Aires, Argentina)
June 2017:
06-07: Brewing Equipment and Technology 2017 (Birmingham, UK)
11-13: Brewing Conference Bangkok 2017 (Bangkok, Thailand)
14-18: Mondial de la Biere 2017 (Montreal, Canada)
July 2017:
08: Beer Boot Camp 2017 (Johannesburg, South Africa)
15: Beer Boot Camp 2017 (Cape Town, South Africa)
26-28: Brasil Brau 2017 (Sao Paulo, Brazil)
August 2017:
04-06: The 21st International Berlin Beer Festival (Berlin, Germany)
08-12: The Great British Beer Festival 2017 (London, UK)
09-12: Vietfood & Beverage 2017 (Ho Chi Minh City, Vietnam)
September 2017:
03-06: 18th Australian Barley Technical Symposium (Hobart, Tasmania)
07-09: Irish Craft Beer Festival 2017 (Dublin, Ireland)
11: International MicroBrew Symposium 2017 (Munich, Germany)
11-15: drinktec 2017 (Munich, Germany)
16-03 October: Oktoberfest (Munich, Germany)
23-24: Whisky Live Paris 2017 (Paris, France)
October 2017:
16-17: 104 VLB October Convention 2017 (Berlin, Germany)
23-25: 8th Ibero-American VLB Symposium 2017 in Guatemala (Guatemala City)
November 2017:
22-23: Craft Beer Italy 2017 (Milan, Italy)
More events are available on site www.e-malt.com
News Articles
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Canada: Barley use expected to increase both in 2016/17 and 2017/18
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For 2016-17, Canada’s domestic barley use is forecast to increase by 5% to 6.401 mln tonnes due to higher feed use in cattle and
...More info on site
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USA, CA: Stone Brewing set to make big splash with new brewery in Napa this spring
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Craft beer giant Stone Brewing is set to make a big splash with a brewery, taproom and restaurant in the historic Borreo Building downtown Napa later this spring. It operates under this philosophy: “Beer is just as good, and sometimes better, than wine”, the North Bay Business Journal reported.
“Beer, especially artisanal craft beer, is multidimensional in character and is now perceived as belonging at the dinner table,” said Greg Koch, executive chairman and co-founder.
A frequent visitor and huge fan of the Napa Valley, Koch said the company wasn’t really looking for another outlet. But the Borreo Building, with its history and prime location at Third Street and Soscol Avenue on the Napa River, was a perfect fit.
“I’ve been coming here [to Napa] for 25 years,” he said. “It’s one of my favorite places. And the Borreo is such an iconic, stand-alone building, and overlooking the river, the location can’t be beat.”
Koch opened Stone Brewing with Steve Wagner in 1996. It ranked as the 10th largest U.S. craft brewer and the country’s 15th brewing company overall, according to 2015 figures, the most recent, from Colorado-based Brewers Association. The Napa location will join Stone Brewing’s other operations in Southern California’s Escondido; Richmond,
...More info on site
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USA, KY: Country Boy Brewing opens the doors of its second location in Georgetown
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Less than two weeks after celebrating the five-year anniversary of its Lexington location, Country Boy Brewing officially has opened the doors on its new, much larger Georgetown location, Smiley Pete reported on February 15.
The new facility – located at 108 Corporate Drive and launched on February 17 - includes a partly covered 5,000-square-foot patio, a 6-acre campus (with first right of refusal on another 4 acres), three automatic glass garage doors, a private room, 36 taps and a 4,000-square-foot tap room.
The tap room is more than four times larger than Country Boy’s 900-square-foot Lexington location. All totaled, the Georgetown location covers more than 23,000-square-feet and cost $7 million to make.
“It’s a unique experience in the craft beer scene to be able to sit here and you’re looking at old barns and farmland and bluegrass,” said co-owner and brand manager Daniel “D.H.” Harrison, who owns Country Boy with Jeff Beagle, Nathan Coppage and Evan Coppage.
According to Harrison, who grew up nearby, Georgetown’s recent and projected growth made it an ideal setting for a second location.
“Scott County is the fastest-growing county in the state,” said Harrison. “A lot of stuff happening. I think we’re in a good spot. It’s
...More info on site
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Canada, BC: B.C. Brew Co. & Distilling expected to open in Kamloops later this year
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Kamloops This Week reports that the owner of Canada’s largest hops farm has started construction on a brewing and distilling facility that is expected to open later this year just outside of Kamloops.
B.C. Brew Co. & Distilling is being founded by Joey Bedard, owner of Hops Canada, a hops brokerage that opened a 200-plus acre hops farm last year in partnership with the Tk’emlups Indian Band.
The new venture is being established on an 11-hectare site in Monte Creek that will eventually feature a brewery, distillery, malting room, tasting room, and a small plot of hops. In addition to locally grown hops, B.C. barley will be used in producing the beer, and local potatoes have been sourced for making vodka.
While construction continues on the new facility, Bedard has contracted a brewery in Kewlona to produce B.C. Brew Co. beer, which has been on tap at bars throughout the area since late last year.
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USA, CA: East Brother Beer Company launches new brewery in Richmond
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East Brother Beer Company opened the doors to its new brewery and tap room, the first to call Richmond home. Founded by Chris Coomber and Rob Lightner, longtime friends and Bay Area residents, East Brother Beer Company is committed to bringing beer back to its classic roots, Brewbound.com reported.
“We admire the genuine, hard-working people and businesses found in Richmond. We love the quiet, unassuming nature of the city, which we feel is reflected in our beers – five classic styles that evoke the same basic, but familiar vintage feel,” says Co-founder Rob Lightner.
Tucked up against the hills of Miller Knox Regional Park on Canal Boulevard, East Brother’s production facility and taproom are housed in a 12,000-square foot warehouse where the taproom shares open space with a custom-designed, 20-barrel stainless steel brewing system. A useful “fence” of raw materials – malt, barley, hops – separates the two, illustrating the art of beer making and allowing for public view.
The 3,000-square foot taproom features a casual, inviting atmosphere, indoor-outdoor seating, and an oversized, glass roll-up door seamlessly connecting the two. Inside, the poured concrete floors and signature EB | CA logo wall make for a clean contemporary backdrop to a classic wood 14-seat
...More info on site
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USA, MO: Lost Signal Brewing now open in Springfield
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Springfield is now home to four local breweries, as Lost Signal Brewing opened their doors in downtown Springfield this week, KY3 reported on February 17.
"It seems like Springfield has a real desire for shopping and eating and drinking local. And just keeping true to who we are," said Tyler Hoke, Owner of Lost Signal Brewing. "We're the only barbecue place that makes their own beer in Springfield and Springfield people love their barbecue too, so."
For Hoke, beer and barbecue seemed like a perfect fit. As did the old, brick building on West College Street where they're now located.
The building used to be a radio station and still has the old antennae up on the roof. Even though the building has sat empty for a couple of years, Hoke wanted to incorporate that history into the new business. That's where they came up with the name Lost Signal Brewing.
"I just sat down and started writing every name I could and then got friends to help," Hoke said. "I don't know who came up with it, but that name stuck."
Right now - there are four beers on tap, but more will be added soon. The beers will also be rotated often to
...More info on site
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Canada, ON: Orillia Brewing getting ready for summer opening
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The Orillia Packet & Times reports that downtown Orillia will soon be home to the city’s first craft brewery.
Orillia Brewing is being founded by eight local partners – Bob Chorny, Jack Steenhof, Dennis Lee, Matt Miller, Rob Meeder, Bob Robinson, Scott Weiler, and John Olieux – who have been homebrewing together for the last three years.
The group has taken possession of a property at 162 Mississaga St. E. that previously housed a printing shop and clothing store (pictured above), and has received approval from city council for their official plan and a zoning bylaw amendment. Along with a brewhouse that is expected to arrive in May, the facility will also feature a restaurant and retail store.
Head brewer Alex McGarvey has been hired to oversee the creation and brewing of beers that will be marketed under the Koochaching Brewing name. Weiler said the brewery’s “flagship beer will be something that’s not too crazy, maybe like a kolsch, or a blond ale. We’ll have an (India pale ale) and a stout. We’ll probably have about four brands that are on all the time and maybe eight in total, sort of seasonal varieties.”
Orillia Brewing is expected to open this summer.
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USA, MD: Diageo wanting a special liquor licence sparkles debate
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A battle over beer is brewing in Maryland, the Baltimore Sun reported on February 19.
State lawmakers are faced with competing proposals to change the rules for breweries, which have exploded in popularity in recent years as drinkers turn away from mass-produced corporate beers in favor of craft brews.
And there's a big new player in the debate this year: Diageo, the international liquor giant that owns the Guinness beer brand and plans to open a brewery and taproom in an old rum bottling plant in Relay.
"We want to create a world-class beer tourism destination," said Dwayne Kratt, Diageo's senior director of state government affairs.
It's an idea that's drawn enthusiastic support from politicians and economic development officials, who are eager to pass a law to ensure that the Guinness project moves forward. Diageo says it will invest $50 million to renovate the building and create 70 jobs.
First, Diageo faces a fight with other brewers and the owners of bars and liquor stores over how it needs the General Assembly to alter the state laws that govern how breweries operate in Maryland.
While Diageo wants the state to create a special liquor license for its planned operation, the Brewers Association of Maryland argues that
...More info on site
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Canada, QC: Microbrasserie Labrosse becomes the first craft brewery in Montreal’s West Island area
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Global News reports that the first brewery in Montreal’s West Island area is now open in Pointe-Claire.
Microbrasserie Labrosse has was launched earlier this month by owners Troy Olynyk and Patrick Farrell, and head brewer Daniel Ablenas.
Located at 133 Avenue Labrosse, the brewery and tasting room is currently offering glasses and growlers of two brands – Labrosse IPA (6.6% abv, 63 IBU) and Labrosse ESB (5.9% abv, 30 IBU) – with others set to be added to the line-up soon.
Microbrasserie Labrosse is open Tuesday, Thursday and Friday from 4:00 PM to 10:00 PM, and Saturday from 12:00 noon to 5:00 PM.
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USA, NC: Pitt Street Brewing Co construction works well underway in Greenville
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Renovation work at the former Coca-Cola bottling plant on Pitt Street is “well underway” to prepare for the opening of Greenville’s third craft brewery, the Greenville Daily Reflector reported on February 18.
Mike McCarty — a partner in the Pitt Street Brewing Co., 630 S. Pitt St. — said renovations to the building are scheduled to be completed within the next 90 days.
“Everything is going great and construction is well underway,” McCarty said. “We hope to have everything up and ready to go by late spring.”
On February 17, the Pitt Street Brewing Co. received notice that it has received approval for a $45,000 grant through North Carolina’s Rural Economic Development Division Building Reuse Grant program. The program provides grants to local governments to assist businesses with renovating vacant buildings or expanding an existing business.
The company — which will be a full-production brewery with a canning line for regional distribution — will create at least nine full-time jobs with an annual salary averaging $32,000 a year. The business’ partners are investing more than $500,000 in improvements to the property.
“We are really excited that we received this grant from the state,” McCarty said. “We are planning to use it to getting this building
...More info on site
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Canada, NB: Gore Farm Brewery to open soon near St. Stephen
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The Atlantic Canada Beer Blog reports that a new family-run brewery will be opening soon near St. Stephen, a small town on the New Brunswick-Maine border.
Gore Farm Brewery is being founded by Robin and Pierre Heelis on their family farm of the same name.
The pair will be brewing on a 60 litre nano system and producing two year-round brands with a Belgian influence – Gore Farm Belgian Blonde (“balanced, easy drinking and refreshing”) and Gore Farm Saison (“Belgian farmhouse Saison that … changes slightly with the seasons based on spices and ingredients available on the farm”) – as well as a rotation of seasonal and one-off beers.
Gore Farm Brewery will be launching soon, and will have beer on tap at several local bars and restaurants.
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Canada, BC: Hathi Brewing arranges to contract brew its beers at Ravens Brewing in Abbotsford
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After several months of its beers being being out of production, Hathi Brewing has announced that it has arranged to contract brew at Ravens Brewing in Abbotsford while awaiting final approvals on its own physical location, Canadian Beer News reported.
According to the announcement, the Hathi team will soon be “working on some new test batches while reviving our core beers that have, for too long, not been available to the public.”
The brands including India Session Ale, Coriander Pale Ale, and Mango Bango are expected to be back on local taps and shelves in coming weeks.
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USA, CO: Big Choice Brewing moving to Brighton
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Big Choice Brewing, one of the first breweries to put down roots in Broomfield, is moving to Brighton, the Broomfield Enterprise reported.
Big Choice, 7270 W. 118th Place, expects to open late May at its new location at 21 S. First Ave. in Brighton.
Until that happens, the current taproom will remain open.
Big Choice opened in May 2012, and since then has been faced with "growing pains" of a small two-level taproom off a cul-de-sac in an industrial park, a news release from the company said. The company expanded beyond taproom draft sales in March 2013 into distribution across the Front Range.
A search for a new space began more than two years ago. Owners were close to finalizing a deal in the Broomfield area, but it fell through in December.
Big Choice will move to a historic Buddhist temple built in Brighton in 1940 by Japanese-Americans as a place of worship, according to the release.
The owners have leased the Broomfield property for the past five years, Miller said, and signed a lease for the Brighton building last week.
"We searched all over Broomfield, Arvada, Thornton, and within close proximity to where our regular customers lived, but it became clear after seeing the Buddhist temple
...More info on site
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EU: Most maltsters complete their sales program for 2017
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The sales program for 2017 is complete for most maltsters. There are still new orders and inquiries coming in for the present crop year,
...More info on site
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China: Decline in Chinese beer market expected to continue for the next five years
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Brewers are finding it tough in China, the world's largest beer market, Bloomberg reported on February 20.
Consumption volume has declined in the last two
...More info on site
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China: Beer production falls for a third straight year in 2016
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Chinese beer production fell for a third straight year in 2016, and the slowness of brewers to pursue efficiency and keep up with changing
...More info on site
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Asia: Heineken forecasts growth in sales and profit this year thanks to good Asia business results
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Heineken NV, the world’s second-largest brewer, forecast growth in sales and profit this year as customers in Vietnam and other Asia markets drink more
...More info on site
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Japan: Sapporo Holdings reports surge in profits last year
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Sapporo Holdings' renewed focus on beer is paying off as profits last year surged on the back of fresh domestic growth for its core
...More info on site
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World: UK’s single malt whisky exports top £1 bln for the first time
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Single malt Scotch whisky topped £1 bln worth of exports for the first time in 2016, the BBC News reported on February 20.
The milestone
...More info on site
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EU: Malting barley maintains good premium over feed, end of season supplies look very tight
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All season long malting barley maintained a good premium above feed barley, as EU supplies were not abundant and farmers were extremely reluctant sellers,
...More info on site
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Japan: Kirin Holdings set to reform its Japan beer business
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Kirin Holdings has decided to pull the plug on its money-losing Brazilian beer and soft drink business after six years of battling ferocious competition
...More info on site
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Malaysia: Carlsberg Brewery Malaysia’s net profit hit by Sri Lankan floods
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Carlsberg Brewery Malaysia Bhd posted a net profit of RM204.9 mln for the financial year ended Dec 31, 2016, a 5% drop from the
...More info on site
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Portugal: Unicer reports higher net profit in 2016 despite losing the Angolan market
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Portugal’s No. 1 brewer Unicer reported a net profit of EUR38 mln in 2016 – up 46% versus 2015, Jornal de Negocios reported on
...More info on site
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UK: Lager accounts for 75% of total beer sales
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Craft and cask beer may get all the headlines but lager remains the most important style in the UK, accounting for almost three quarters of sales, inapub reported on February 22.
75 per cent of beer sales in the UK are lager, Mintel analysts said.
The market has plateaued in recent years but Mintel expect this to give way to "modest growth" over the next few years, with sales reaching £13.1 billion by 2020.
Tapping into the lucrative "with food" market would help lager's fortunes further, with 30 per cent of beer drinkers already typically drinking beer, rather than wine, with food.
Changing glassware may also generate growth, with women showing a clear preference for smaller serves and Chalice-shaped glassware, according to Mintel research.
Classic pint glasses remain popular with other drinkers however, 27 per cent of on-trade beer drinkers saying they prefer a nonic glass and 16 per cent a tulip glass.
The category continues to benefit from housing some of the biggest retail brands in the UK, with Stella Artois, Foster's, Carlsberg, Budweiser and Carling making up the top five.
AB InBev's purchase of SAB Miller last year (2016) has led to further consolidation of the market and analysts suggest this could lead to
...More info on site
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World: Trade agreements signed, expanded, and cancelled
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The Trade Committee of the European Parliament has approved the CETA Free Trade Agreement between Canada and the EU. Vote of the full assembly will follow mid-February. Most import taxes for grains and grain products will be lowered by 7.5% annually during an 8-year transition period, after which duties will be zero on both sides, H. M. Gauger GmbH reported early in February.
The TTIP negotiations with the USA will certainly be discontinued under the Trump administration. The TPP (trans-Pacific) agreement has been cancelled, and the NAFTA agreement in North America is under threat of revisions as well, mostly between the U.S. and Mexico. Mexico and Canada are the second and third largest customers of U.S. agri-products.
As of this year the DCFTA (deep and comprehensive FTA) between the EU and the Ukraine is in force. The duty-free quantity of barley imports into the EU rises from 250 to 270,000 tonnes. An additional annual quota of 350,000 tonnes of barley will be decided upon in spring.
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Ireland: Analysts expect Ireland’s craft beer to repeat the history of the US craft beer sector
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Walk into any Irish bar or off–license today, and you will find yourself being treated to a plethora of gins, craft beers, and bespoke cocktails. With over 30 craft distilleries and 62 production micro-breweries operating in Ireland with numerous brands each, the question must be asked, will the craft industry’s bubble burst?
A representative of Foley’s Bar on Merrion Row speaking to the Observer explained that: “the growth we noticed in gin, craft beer, and cocktail sales from 2015-2016 was remarkable. However, in recent months, including the Christmas period, cocktails and craft beers have seen a decline in sales, the same can be said for premium sales but to a lesser extent.”
As of 2015, gin was worth €75 million to the Irish drinks industry. Brands such as Hendrick’s, Brockmans, and the Irish distilled Dingle Gil, lead the premium market. This left less room for craft distilleries to gain appropriate market share. In contrast, Irish brewed craft beer was worth around €40 million in 2015 and has a projected revenue of €59 million in 2016, with similar market share concerns.
Between the years of 2012 to 2015, the craft beer industry boomed in Ireland. Consumers drank 197,000 hectolitres of homebrewed stouts, ales and
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Sri Lanka: Asia Pacific Brewery (Lanka) Ltd changes name to Heineken Lanka Limited
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Asia Pacific Brewery (Lanka) Ltd changed its corporate identity to Heineken Lanka Limited with effect from February 13, 2017, the Daily Mirror reported.
The change in the corporate identity is to better reflect the relationship with the Heineken Group and the presence in Sri Lanka as a full-fledged subsidiary of the Heineken Group.
Commenting on the corporate identity change, Managing Director of Heineken Lanka Ltd, Dusty Alahakoon said, “We are delighted to change our corporate identity from Asia pacific Brewery (Lanka) Ltd to Heineken Lanka Ltd. This clearly reflects to all our stakeholders that we are now part of a global network of Heineken Group. We believe this change in identity will have a positive impact on our business with our consumers, customers and other stakeholders”.
Prior to 2005, the company was known as United Breweries Ltd which was changed in 2005 to Asia Pacific Brewery (Lanka) Ltd, when Singapore based Asia Pacific Breweries Ltd invested in Sri Lanka. In 2012, HEINEKEN Group fully acquired the Singapore based Asia Pacific Breweries Ltd, which resulted in the integration of the Sri Lanka business to the Heineken Group. Heineken Lanka operates a brewery in Mawathagama, Kurunegala, which brews international and
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