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E-Malt.com Newsletter 41a
October 08 - October 10, 2018
Quote of the Week
Who does not know beer, does not know what is good. Beer makes the home pleasant.
Sumerian proverb
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Currency Rates
Base Currency: US Dollar
on October 10, 2018 |
Base Currency: Canadian Dollar
on October 10, 2018 |
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1 USD = 0.8710 EUR
1 USD = 0.7634 GBP
1 USD = 1.2963 CAD
1 USD = 1.4116 AUD
1 USD = 113.1000 JPY
1 USD = 3.7543 BRL
1 USD = 66.5550 RUB
1 USD = 6.9199 CNY
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1 CAD = 0.7713 USD
1 CAD = 0.5888 GBP
1 CAD = 0.6718 EUR
1 CAD = 1.0888 AUD
1 CAD = 87.2300 JPY
1 CAD = 2.8957 BRL
1 CAD = 51.3343 RUB
1 CAD = 5.3373 CNY
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Currency Rates Chart
Equities of the Largest Breweries
USA: Traditional beers facing new challenge from craft lagers
...Click here
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USA, OR: Oregon craft beer industry continued to grow in 2017
...Click here
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Canada, ON: Holman Brewing planning to launch soon in Orangeville
...Click here
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USA, MO: Strawberry Hill Brewing Co. aims at 2019 opening
...Click here
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Thailand: ThaiBev could reap benefits from rising consumer confidence in Thailand
...Click here
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Australia & China: Australian barley expected to continue to dominate in China’s barley imports
...Click here
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UK: Malting barley growers to cash in with premiums for quality barley
...Click here
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Greece: Number of breweries rises to 45 from just 6 in 2009
...Click here
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India: Kerala state government cancels licenses to set up brewery and distillery units in state
...Click here
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Australia: Heineken launches alcohol-free Heineken 0.0 in Australia
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South Africa: Workers strike not affecting operations - Heineken
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Graph of the Week
Table of the Week
Italy Beer Market Segmentation 2012-17
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
08 October
1846 - George Westinghouse, Jr., is born in Central Bridge, N.Y. He later invents the Westinghouse air brake, making train travel
1869 - J Frank Duryea was born, inventor of 1st auto built & operated in USA
2003 - Arnold Schwarzenegger is elected the governor of California
09 October
1930 - 1st synthetic detergent, "Dreft" by Procter & Gamble, goes on sale
1946 - 1st electric blanket manufactured; sold for $39.50
1979 - 1st consumer use of home banking by computer (Knoxville Tn)
10 October
1993 - Paolo Gucci, entrepreneur/accessories designer, dies at 64
1995 - Robert E. Lucas awarded Nobel Prize in economics
2006 - Google buys YouTube.com for $1.6 billion
Agenda
October 2018:
23-26: China Brew China Beverage 2018 (Shanghai, China)
24-26: drink technology India 2018 (Mumbai, India)
November 2018:
13-15: Brau Beviale 2018 (Nuremberg, Germany)
February 2019:
8-10: Finest Spirits 2019 (Munich, Germany)
8-11: HoReCa 2019 (Athens, Greece)
16-19: Beer Attraction 2019 (Rimini, Italy)
19-21: Beviale Moscow 2019 (Moscow, Russia)
March 2019:
5-7: Expo Antad & Alimentaria Mexico 2019 (Mexico City, Mexico)
13-16: Festival Brasileiro da Cerveja 2019 (Blumenau, Brazil)
15-17: Barcelona Beer Festival 2019 (Barcelona, Spain)
19-21: Beviale Moscow 2019 (Moscow, Russia)
27-29: 10th World Barley, Malt & Beer Conference (Warsaw, Poland)
April 2019:
8-11: Craft Brewers Conference & BrewExpo America 2019 (Denver, Colorado, USA)
More events are available on site e-malt.com
News Articles
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USA: Traditional beers facing new challenge from craft lagers
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Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers, BeverageDaily.com reported on October 9.
The average US beer drinker is all about convenience and affordability, making AB InBev and MillerCoors two of the biggest beer brewers in the world. Bud Light, Coors Light and Miller Lite have decades of history and reputation as the ‘default’ American beers - they are affordable, well-known and readily available.
But with the rise of craft beer in the twenty-first century their leading status has been threatened; and now a new wave of premium, aspirational lagers are adding a new challenge.
According to Jim Watson, senior beverage analyst at Rabobank, there’s room for craft brewers to take some of the mainstream lager beer segment for their own. Bud, Miller and Coors are still plenty visible with global advertising and sponsorships, but the effect is beginning to wane.
“They’re supported by heavy advertising, massive distributor push and a little bit of legacy. That’s why they still have that volume, but I don’t think that their market
...More info on site
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USA, OR: Oregon craft beer industry continued to grow in 2017
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The Oregon craft beer industry continued to grow in 2017, but at a slower rate than in years past, a sign that the market is maturing, according to data by the Craft Brewers Association.
The industry contributed $2.02 billion to Oregon’s economy, a 2.02 percent increase over 2016, said Bart Watson, chief economist of the Brewers Association, a member trade organization headquartered in Boulder, Colorado. The craft beer industry encompasses production, distribution, kettle makers, hop growers and the people they employ, Watson said.
Nationwide, the craft brewing industry contributed $76.2 billion to the U.S. economy in 2017, Watson said, citing a report on the economic impact of craft beer released in mid-August.
“The craft beer market growth is slowing,” Watson said. “It’s not growing as fast as it used to be. Oregon is still a leader, but we are not seeing the explosive growth we saw from 2011 to 2014.”
The state ranks No. 4 in economic impact per capita, he said, right behind Pennsylvania. With about 36 breweries in Central Oregon as of 2016, tracking economic trends plays a key role for businesses and employment. Oregon scores high on the per capita ranking because 20 percent or more of the beer produced stays
...More info on site
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Canada, ON: Holman Brewing planning to launch soon in Orangeville
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A brewery with beers inspired by stays at family cottage on Bear Lake is planning to launch soon in Orangeville, Ontario, Canadian Beer News reported.
Holman Brewing has been founded by Bruce Holman, his wife Julie, and his son Brad. Bruce and Brad have been homebrewing together for a number of years, and currently brew on a 30 litre system, producing beer for their own enjoyment as well as for weddings and other private events hosted by friends and family.
The move from homebrewing to commercial production will be accomplished via contract brewing, starting with Bear Naked Lager, which is described as an “easy drinking lager [that] is clean, crisp and clear with a finish so smooth it’s dangerous.” A second brand, Red Dock Amber Ale, is also in the works.
Holman Brewing beers are expected to be available in 473 ml cans at LCBO stores and licensees in early 2019.
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USA, MO: Strawberry Hill Brewing Co. aims at 2019 opening
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You never know what happens when you talk to your neighbors. Derek Kempf was on paternity leave three years ago from the Kansas City, Kansas Fire Department, and he was chatting with Larry Murray, who lived across the street, the Flatland reported on October 9.
The two decided to try a test batch of home brew. A wit went wrong. A stout had legs. And over the past three years, the duo became an unintentional home brew club when Larry’s brother, Ben, and two friends, Phil Kuzila, and Joe Collins, all moved into Murray’s house.
“Homebrewing changed our appreciation for beer,” Kempf said. “We had no intention of opening a brewery when we started, it was more of an organic thing.”
At this past year’s KC Nanobrew Festival, the reaction to the beers that Strawberry Hill Brewing Co.’s five partners brought convinced them to pursue the idea in earnest. Kuzila’s father owned the building at 601 Central Ave. and agreed to lease them the property. This week, they started working on the hardwood floors with a goal of opening in 2019.
“All five of us were born in Kansas City, Kansas,” Kempf said. “And staying local was important to us. We just want to
...More info on site
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Thailand: ThaiBev could reap benefits from rising consumer confidence in Thailand
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Consumption volume for alcohol products could soon recover, the Singapore Business Review reported on October 7.
ThaiBev could reap the benefits from the rising consumer
...More info on site
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UK: Barley production likely down 7.9% this year
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The first official estimates for the 2018 cereals harvest in the UK show wheat production fell by 5.1pc in 2018 – and barley by
...More info on site
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Australia & China: Australian barley expected to continue to dominate in China’s barley imports
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Australian barley’s dominant position in the Chinese market is set to continue and Australia’s substantial share of the Chinese wheat market also remains strong, although facing competition from North American suppliers.
That was the message COFCO International Australia chief executive officer, Yebin “Bruce” Li, presented to the Grain Industry Association of Western Australia (GIWA) forum in Perth last week, UkrAgroConsult reported on October 8.
Mr Li said Australian barley currently held a 66 per cent share of the Chinese market, averaging 4 million tonnes from China’s 6.5 mln tonnes total imports, and there was further growth potential in feed (animal protein) imports.
Mr Li said there was an inelastic base in the Chinese wheat market where Australia had a 25pc market share, contributing 1 mln tonnes of China’s 4 mln tonnes wheat imports.
However, the Australian product faced competition from the United States and Canada.
Focussing on the future for Western Australia grain exports to China, Mr Li said Western Australia’s malt barley varieties had a strong reputation with Chinese maltsters.
“There is steady growth in demand for ‘healthy foods’ so Western Australian oats have a strong quality reputation and high consumer recognition,” he said.
“The expected long term demand for Australian grain is positive, based
...More info on site
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UK: Malting barley growers to cash in with premiums for quality barley
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Malting barley growers who manage to hit spec this season stand to cash in with premiums over feed running at a seven-year high due
...More info on site
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Greece: Number of breweries rises to 45 from just 6 in 2009
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Like the head on a well-poured lager, Greek microbreweries have seen their numbers rise to around 45 from just six in 2009, and that’s with three of those six having closed since then, ekathimerini.com reported on October 8.
Indeed, a country map of breweries indicates that almost every region in Greece is producing its own beer: from the Siris MicroBrewery of Serres and Northern Greece, which makes the Voreia range, and the Cretan Brewery with its Charma beers to Corfu Beer and the Ikariaki Brewery on the island of Icaria.
So how has such a rapid proliferation of microbreweries come about during the crisis, especially as beer-making isn’t exactly a cheap activity?
“There was demand for special and more specialized products. Consumers wanted it. It is basically the same trend that appeared in the wine sector in Greece, although that was 25-30 years ago. From just a few big wineries we went to having a succession of new wineries,” says Sofoklis Panagiotou, who together with his brother Giorgos started the Septem microbrewery in 2009, turning it into one of the most well-known labels in its category with significant exports traveling as far as Australia.
Another reason for the microbrewery boom is that consumers
...More info on site
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India: Kerala state government cancels licenses to set up brewery and distillery units in state
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The CPI(M)-led Left Democratic Front (LDF) government in Kerala, in what can be assumed as an attempt to dodge a controversy that could do serious damage to the party, has announced that it is cancelling licenses to set up brewery and distillery units in the state, the News Minute reported on October 8.
Chief Minister Pinarayi Vijayan, in a press conference held in Thiruvananthapuram on October 8 said that the permission to set up the units have been cancelled as “there is no point to go ahead with this project amidst all these controversies”.
The Pinarayi Vijayan government has been facing the heat for its decision to issue licences to various companies to set up distillery and brewery units in three districts of the state - Kannur, Palakkad and Ernakulam. Following this, a series of allegations were raised by the Congress-led Opposition party leader Ramesh Chennithala, accusing the government of flouting norms in issuing licences to three breweries.
Talking to the media on October 8, the CM said that the government has not done anything wrong in giving the permission to set up the brewery units.
“This is a government that gives no room for corruption. These are times when the state should
...More info on site
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Australia: Heineken launches alcohol-free Heineken 0.0 in Australia
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Heineken has announced the launch of its latest beer to Australia, Heineken 0.0, an alcohol-free lager, B&T reported on October 9.
The brand’s extension into the alcohol-free category seeks to capitalise on shifting consumer demands and reflects a global desire for alcohol-free beer options among those who are looking to moderate their alcohol consumption.
Available nationwide, Heineken 0.0 will be supported in 2019 by a high-impact nationwide campaign with the aim of establishing the brand in the Australian market and driving trial for consumers. To clearly identify it, Heineken’s iconic green label has been turned blue.
The launch seeks to transform ‘non-beer moments’ where consumers crave a beer but don’t necessarily want the alcohol, into beer moments by providing a premium alcohol-free beer option. Following a successful global launch in 2017, Heineken 0.0 is now available in more than 38 countries and Australia was identified as a market for potential growth.
The brand will look to alter pre-conceived notions surrounding the category by surprising consumers with a great tasting alcohol-free beer and educating on the ideal occasions to enjoy the new product. This will form a major part of Heineken’s strategy to enable the brand to access more drinkers in more occasions.
Heineken’s Master
...More info on site
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South Africa: Workers strike not affecting operations - Heineken
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Heineken South Africa said on October 9 workers contracted to a company that provides it with logistics services were on strike at its Sedibeng Brewery but the work stoppage had caused minimal disruptions, the Eyewitness News reported.
The beer and cider maker said the workers, who are employed by Imperial Managed Logistics, are protesting over poor conditions at a shelter provided for bottle sorters stationed at the Sedibeng Brewery. The firm said it had improved the shelter.
The striking workers could not be reached for comment.
Heineken said the strike should be discontinued after a labour court ruled earlier on October 9
in favour of Imperial to interdict the strike, which started at 0400 GMT.
The maker of Windhoek and Miller Genuine Draft added that it will continue to monitor the situation.
Heineken’s R3.5 billion Sedibeng brewery, located in the south of Johannesburg, was launched in 2010.
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