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Flash Summary
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E-Malt.com Flash 49b
December 03 - December 06, 2020
Quote of the Week
Nothing gives a sensation better than a beer! Nothing builds a relation better than a beer!
Anshul Dubey
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Currency Rates
Base Currency: Euro
on December 04, 2020 |
Base Currency: US Dollar
on December 04, 2020 |
| |
1 EUR = 1.2132 USD
1 EUR = 0.9035 GBP
1 EUR = 1.5651 CAD
1 EUR = 1.6335 AUD
1 EUR = 126.3500 JPY
1 EUR = 6.2891 BRL
1 EUR = 90.7620 RUB
1 EUR = 7.9448 CNY
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1 USD = 0.8242 EUR
1 USD = 0.7447 GBP
1 USD = 1.2901 CAD
1 USD = 1.3463 AUD
1 USD = 104.1500 JPY
1 USD = 5.1840 BRL
1 USD = 74.8136 RUB
1 USD = 6.5488 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Average Market Prices Change Trend
| December 04, 2020 |
French Barley/Malt
Crop 2020
Bulk |
EUR/T |
% |
| 2RS Malting Barley (FOB Creil) |
199.00-201.00 |  |
| 6RW Malting Barley (FOB Creil) |
195.00-197.00 | |
| Feed Barley (FOB Creil) |
192.00-194.00 |  0.52% |
| 2RS Malt (FOB Antwerp) |
400.50-402.50 | |
| 6RW Malt (FOB Antwerp) |
395.50-397.50 | |
French Barley/Malt
Crop 2021
Bulk |
EUR/T |
% |
| 2RS Malting Barley (FOB Creil) |
195.00-197.00 |  0.51% |
| 6RW Malting Barley (FOB Creil) |
185.00-187.00 | |
| 2RS Malt (FOB Antwerp) |
394.00-396.00 | 0.31% |
| 6RW Malt (FOB Antwerp) |
382.00-384.00 | |
German Malting Barley
Crop 2020
Bulk
Ex Farm |
EUR/T |
% |
| Average Malting Barley Price |
170.50-172.50 | 1.88% |
Danish Malting Barley
Crop 2020
Free on truck
Ex Farm |
DKK/T |
% |
| Malting Barley (East) |
1,344.00-1,346.00 | |
| Malting Barley (West) |
1,344.00-1,346.00 | |
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No change;
Price increase;
Price decrease versus last publication.
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Click here to see our Market Prices History.
USA: Keg beer manufacturing reeling as bars remain shuttered due to Covid-19
...Click here
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UK: Low and no-alcohol beers appear more resilient to Covid-19 crisis
...Click here
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Australia: Beer consumption at home did not increase despite closure of licensed venues
...Click here
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France: Soft wheat, malting barley shipments set new highs in November
...Click here
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Russia: Draught beer sales drop 29.9% in January-October
...Click here
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China: Amstel preparing marketing push to announce its entrance in China
...Click here
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Canada & USA: Beam Suntory sells Windsor Canadian Whisky brand to Minnesota’s Prestige Beverage Group
...Click here
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UK: Diageo to cut more than 20 roles from its malt distilling team
...Click here
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USA: Lawsuit claims Mexican beer Tecate is actually brewed in Holland
...Click here
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Graph of the week
Table of the week
Latin America Beer Production by Country 2015-2019
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
03 December
1621 - Galileo invents telescope
1967 - 1st human heart transplant performed (Dr. Christian Barnard, South Africa)
04 December
1619 - America's 1st Thanksgiving Day (Va)
1791 - Britain's Observer, oldest Sunday newspaper in world, 1st published
1851 - President Louis Napoleon Bonaparte forces crush a coup d'etat in France
1930 - Vatican approves rhythm method for birth control
1933 - Franklin Roosevelt creates Federal Alcohol Control Administration
05 December
1492 - Christopher Columbus discovers Hispaniola (El Espanola/Haiti)
1791 - Wolfgang Amadeus Mozart, composer, dies in Vienna Austria at 35
1792 - George Washington re-elected U.S. pres
1879 - 1st automatic telephone switching system patented
1880 - Blue Jeans are invented
1880 - Walter Elias Disney was born, Chicago IL, animator (father of Mickey Mouse)
1978 - European Union establishes EMS, European Monetary System
1985 - Dow Jones Industrial Average rises above the 1,500 level for 1st time
1989 - France TGV train reaches world record speed of 482.4 kph
06 December
1492 - Haiti discovered by Columbus, at Mole Saint Nicolas
1768 - 1st edition of "Encyclopedia Brittanica" published (Scotland)
1877 - Washington Post publishes 1st edition
1922 - 1st electric power line commercial carrier in U.S., Utica, New York
Agenda
December 2020:
09 - 11: Drink Technology India 2020 (Online)
February 2021:
05 - 07: Finest Spirits 2021 (Munich, Germany)
09 - 13: Great British Beer Festival Winter 2021 (The New Bingley Hall, Birmingham, UK)
11 - 15: HoReCa 2021 (Athens, Greece)
12 - 14: Cerveza Mexico Expo 2021 (Mexico City, Mexico)
21 - 24: Beer & Food Attraction 2021 (Rimini, Italy)
March 2021:
02 - 04: Beviale Mexico 2021 (Centro Citibanamex, Mexico City)
10 - 13: Festival Brasileiro da Cerveja 2021 (Blumenau, Brazil)
23 - 25: Beviale Moscow 2021 (Moscow, Russia)
29 - 01 April: Craft Brewers Conference & BrewExpo America 2021 (San Diego, California, USA)
April 2021:
08 - 10: Zurich Bier Festival 2021 (Zurich, Switzerland)
17 - 18: Zythos Beer Festival 2021 (Leuven, Belgium)
30 - 01 May: Tallinn Craft Beer Weekend 2021 (Tallinn, Estonia)
May 2021:
12 - 14: Craft Beer China 2021 (Shanghai, China)
17 - 23: Budapest Beer Week 2021 (Budapest, Hungary)
20 - 23: Mondial de la Biere 2021 (Montreal, Canada)
27 - 29: Copenhagen Beer Festival 2021 (Copenhagen, Denmark)
27 - 30: Wiener Bierfest 2021 (Vienna, Austria)
June 2021:
08 - 09: Bev Expo 2021 (Manchester, UK)
13 - 15: Bangkok Brewing Conference 2021 (Bangkok, Thailand)
15 - 17: Brasil Brau 2021 (Sao Paulo, Brazil)
July 2021:
13 - 15: Fdt Africa 2021 (Midrand, South Africa)
August 2021:
12 - 14: VIETFOOD & BEVERAGE - VIETNAM 2021 (Ho Chi Minh City, Vietnam)
November 2021:
04 - 05: Sea Brew 2021 (Taipei, Taiwan)
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Brewery News
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USA: Keg beer manufacturing reeling as bars remain shuttered due to Covid-19
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U.S. keg beer manufacturing has been reeling this year as Covid-19 shuttered bars, Bloomberg reported on December 2.
About 3.7 million barrels of beer were put into kegs in the first half of 2020, down from about 7.7 million a year earlier, data released on December 1 by the U.S. Treasury Alcohol and Tobacco Tax and Trade Bureau show. A barrel is equal to about 31 gallons.
Beer geared for export and drinking on transportation also fell sharply - led by an 82% drop in vessels and aircraft usage as cruise-ship and plane travel declined.
“The fact that it’s not down more is a blessing,” said Lester Jones, economist at the National Beer Wholesalers Association. “It’s a beer mug half full rather than empty.”
With more people drinking at home, beer in bottles and cans increased from 74.6 million barrels in the first half of 2019 to 76.7 million for the comparable period this year.
Still, the overall downturn is impacting parts of the economy.
More than 651,000 jobs supported by the U.S. beer industry are forecast to be lost by the end of the year due to the Covid-19 pandemic, according to a report from the Beer Institute, the Brewers
...More info on site
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UK: Low and no-alcohol beers appear more resilient to Covid-19 crisis
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UK beer sales are forecast to fall by 13.4% in 2020, but low and no-alcohol beers appear resilient, with a decline of just 0.5%, according to IWSR Drinks Market Analysis.
“The low and no beer revolution is really starting to take shape,” said John Storm, head of buying at Majestic, where low and no beer sales have increased by over 50% in volume year-on-year.
“For us, the key has been finding beers that do not compromise on provenance or taste. A no-alcohol beer no longer has to be the last resort of the designated driver, but is instead a standout drink in its own right, or a great food pairing,” said Storm.
7A new wave of quality-driven producers using meticulous production methods is a key factor in the categories’ success, which is bolstered by current consumer health trends.
“I think the quality has got better and a lot of bars and restaurants now have a no-alcohol slot on the menu,” explained Biercraft founder Nick Trower, who credits independent producers such as Lucky Saint with increasing demand. Trower expects to see further growth in both low and no-alcohol categories.
Lucky Saint, an unfiltered non-alcoholic lager and the first of its category to be served on draught,
...More info on site
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Australia: Beer consumption at home did not increase despite closure of licensed venues
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New research from Monash University has revealed Australians did not “get on the beers” at home during the nation’s COVID-19 lockdowns despite the closure of licensed venues, the Mirage News reported on December 4.
On-premises alcohol consumption was prohibited in Australia in March following the closure of pubs, clubs, restaurants, cafes and sporting venues, however, alcohol sales data from the Australian Tax Office (ATO) revealed no significant change to off-premises beer purchases.
The findings suggest people are more likely to drink beer when out with mates in social situations, such as the footy or at the pub.
Almost five years of alcohol sales data from the ATO was used in the research, determining the level of beer consumption per capita per week in litres of pure alcohol.
The data was separated into on- and off-premises sales and showed a significant reduction in on-premises beer consumption during lockdowns, but no significant change to off-premises consumption.
When first wave restrictions were lifted in May, there was, unsurprisingly, a notable increase in on-premises beer consumption but again, no change to off-premises consumption.
The increase in on-premise consumption also didn’t fully offset the reduction that occurred during restrictions, indicating that Aussies weren’t drinking to compensate.
Second wave restrictions, felt predominately in
...More info on site
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Russia: Draught beer sales drop 29.9% in January-October
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The volume of draught beer sales in Russian cities dropped by 29.9% in January-October this year, Vedomosti reported on December 4, citing data by
...More info on site
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China: Amstel preparing marketing push to announce its entrance in China
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Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time, the Campaign Asia-Pacific reported on December 2.
Amstel's global brand director believes a combination of heritage and quality ingredients will help it compete in highly-competitive China, as he prepares to launch the beer brand in the market for the first time.
The pilsner, owned by Netherlands-based Heineken, first began hitting shelves in select provinces across Southern and Eastern China in November this year, with a wider rollout planned for 2021.
Ahead of a marketing push, Campaign Asia-Pacific spoke with Bernardo Spielmann, the global brand director of Amstel at Heineken, to find out why the brand decided now was the right time to launch in the world's biggest beer market by sales.
Heineken, which is the world's second-biggest brewer, has ambitious goals for Amstel. The brewer expects China to become one of Amstel’s top markets globally within three years. But China is a highly-competitive market with strong local brands (China's Snow Beer and Tsingtao are the top two selling beer brands in the world) and global brands like Budweiser and Carlsberg.
Spielmann believes it is Amstel's heritage that will
...More info on site
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USA: Lawsuit claims Mexican beer Tecate is actually brewed in Holland
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It's been 10 years since the Heineken Group acquired the beer operations of Mexico's Fomento Económico Mexicano (FEMSA) in a multi-billion dollar deal that gave the Dutch company control of FEMSA's massive Cuauhtémoc Moctezuma brewer, and turned FEMSA into one of the biggest shareholders of Heineken N.V. It also put Heineken in charge of some of FEMSA's Mexican beer brands, including Dos Equis, Sol, and Tecate.
"The acquisition strengthens considerably our position within the global beer market," Jean-François van Boxmeer, Heineken's then-chairman and CEO said at the time. "[It] expands our portfolio of leading international brands and enhances our leading position in the U.S. import market."
Although Heineken has had control of Tecate for a decade, that news must have been slow to reach New York City, where a man has filed a lawsuit alleging that Heineken has misled customers into thinking that the beer isn't really Mexican, Food & Wine reported on November 30.
In his legal filing, Miguel Schelmetty wrote that Tecate presents itself as a Mexican beer through its name, its "traditional Meso-American typeface," its Aztec Eagle logo, and the word 'cerveza' on its label—but cases of the beer bear an even smaller font that reads "Product of Holland" and
...More info on site
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Barley News
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France: Soft wheat, malting barley shipments set new highs in November
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French soft wheat shipments outside the European Union set a new season's high in November, supported by rebounding exports to Algeria and more large volumes to China, an initial estimate based on Refinitiv data showed.
Soft wheat exports to destinations outside the EU totalled 877,000 tonnes in November, the fifth month of the 2020/21 season, the Refinitiv loading data showed.
That was above the 703,000 tonnes recorded in October that had been the highest monthly volume for the season that started in July.
China was the largest importer of French soft wheat outside the EU for a second straight month in November, accounting for 331,800 tonnes.
Including feed barley and malting barley, a total of 520,000 tonnes of grains was shipped to China from France last month.
Algeria was the second-largest destination for French soft wheat in November with 155,000 tonnes shipped. Exports to Algeria, usually France's main overseas wheat market, rebounded after minimal volumes in October and September.
November's soft wheat exports also included an upturn in flows to Morocco, with 94,800 tonnes sent after zero in October, and a first shipment of the season to Egypt, with a 63,000 tonne cargo.
Farm office FranceAgriMer last month raised its 2020/21 forecast for French soft wheat exports
...More info on site
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Whisky News
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Canada & USA: Beam Suntory sells Windsor Canadian Whisky brand to Minnesota’s Prestige Beverage Group
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US spirits group Beam Suntory has sold its Windsor Canadian Whisky brand to Minnesota’s Prestige Beverage Group for an undisclosed sum, The Drinks Business reported on December 2.
In a press release confirming the sale, Windsor was described as one of the best-selling Canadian whiskies in the US.
Following the sale, the blended whisky will continue to be produced at Beam Suntory’s Alberta Distillers site in western Canada. The facility also makes the Alberta range of Canadian rye whiskies, as well as the Alberta rye vodka and Banff Ice vodka brands.
Founded in 1974, Prestige owns over 70 wine and spirits brands. Windsor will join the likes of flavoured vodka liqueur and cocktail brand Kinky Beverages, Snoop Dogg’s Indoggo Gin, The Whistler Irish Whiskey made by the Boann Distillery and Erica Blumenthal and Nikki Hugani’s Yes Way Rosé.
Scott Schilling, general manager and CMO of Prestige, said: “Windsor is a historic and beloved brand with deep roots and loyal consumers, which makes it the perfect addition to our growing wine and spirits portfolio. Windsor has an incredible track record, and our team is excited for continued growth.”
As well as its original expression, Windsor’s portfolio also includes a black cherry variant.
Beam Suntory, which also owns
...More info on site
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UK: Diageo to cut more than 20 roles from its malt distilling team
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Scotch whisky giant Diageo has unveiled plans to axe more than 20 roles from its malt distilling team in Scotland just three weeks before Christmas, The Herald reported on December 4.
The Johnnie Walker maker, which is Scotland’s biggest whisky distiller, is proposing to cut 22 jobs as part of an ongoing efficiency review. It did not disclose the names of the distilleries affected, though a high concentration of its malt whisky distilleries are in the Speyside region.
Diageo employs 550 people in its malt distilling team in Scotland. It has opened a consultation process with employees.
A Diageo spokesman said: “We continually review all aspects of our operations to ensure we are set up in the most agile and efficient way. We have been sharing a new, more flexible operating model proposal with our distillery employees which could mean the removal of 22 roles from the current 550 roles across our malt distilling footprint. As a result, we have now commenced a consultation process with our people and their representatives.”
It is understood the firm has no plans to close any of its distilleries. Diageo is currently investing £185 million to upgrade visitor centres at its flagship whisky distilleries, and is recruiting 150
...More info on site
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