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RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Seafreight rates
RombBullet Scientific digest
RombBullet Business history
RombBullet Agenda
RombBullet News articles





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E-Malt.com Newsletter 24a
June 10 - June 12, 2013


Quote of the Week

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Currency Rates


Base Currency: US Dollar
on June 12, 2013
Base Currency: Canadian Dollar
on June 12, 2013
      1 USD = 0.7534 EUR
1 USD = 0.6419 GBP
1 USD = 1.0205 CAD
1 USD = 1.0634 AUD
1 USD = 97.5897 JPY
1 USD = 2.1498 BRL
1 USD = 32.4018 RUB
1 USD = 6.1725 CNY
      1 CAD = 0.9801 USD
1 CAD = 0.6291 GBP
1 CAD = 0.7384 EUR
1 CAD = 1.0423 AUD
1 CAD = 95.6499 JPY
1 CAD = 2.1070 BRL
1 CAD = 31.7577 RUB
1 CAD = 6.0498 CNY

Currency Rates Chart


Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA: Constellation Brands finalizes its acquisition of Grupo Modelo ...Click here
Brewery news USA: Craft beer segment growth exceeds volumes ...Click here
Hops news USA: Organic hops production tripled in 2012 ...Click here
Brewery news USA, SC: Seminar Brewing to open in Florence ...Click here
Brewery news Canada, ON: 5 Paddles Brewing opened in Whitby, Ontario ...Click here
Brewery news USA, NC: Lookout Brewing opened in Black Mountain, North Carolina ...Click here
Brewery news Canada, ON: Brick Brewing Co. Limited releases its financial results for the first quarter for its fiscal year 2014 ...Click here
Brewery news Canada, ON: Flying Monkeys Craft Brewery collaborates with Canadian musicians to release City and Colour Imperial Maple Wheat ...Click here
Brewery news USA, PA: Sly Fox Brewing Co. to launch Homefront IPA ...Click here
Brewery news USA, CO: Avery Brewing Co. launched Momi Hiwa ...Click here
Brewery news USA, TN: Mayday Brewery increases its production ...Click here
Brewery news USA, IL: Berghoff Brewing to update its beer line-up ...Click here
Brewery news USA, CO: New Belgium Co.’s beers to be available in Florida ...Click here
Brewery news USA, OH: Rivertowne Brewing to start distribution of its beers in Cleveland ...Click here
World News
Barley news World: Barley crop forecast of 138 mln tons for this year may turn out to be too optimistic - analysts ...Click here
Barley news EU: Barley exports slow down, variable weather conditions for new crop malting barley ...Click here
Barley news Russia & Ukraine: Improved barley crop prospects in Russia, rains missed out in the south of Ukraine ...Click here
Brewery news World: Beer sales suffer from economic situation around the world ...Click here
Malt news EU: Malt output up in Germany in July-February 2012/13, UK increases barley usage for malting in July-March ...Click here
Brewery news World: Budweiser to pass Heineken and become the leading ‘international’ beer brand by 2017 ...Click here
Hops news EU: European hops crop jeopardised by floods ...Click here
Brewery news EU: West Europe beer market fell by 1.8% in 2012 ...Click here
Brewery news World: Beer market to have a modest growth in 2013 - analysts ...Click here
Brewery news India: Kingfisher Ultra to expand its presence in the super-premium mild beer segment of the Indian market ...Click here
Brewery news Ukraine: Local Government to triple tax on beer ...Click here
Brewery news India: Carlsberg expands capacity to gain larger share of Indian beer market ...Click here
Brewery news Belgium: Exports reached 62% of the beer produced in Belgium in 2012 ...Click here
Graph of the Week


Table of the Week

EU-28 Total Barley and Malting Barley Production

Table of the week.

Prices Evolution

Prices evolution

Barley Prices


Canadian Malting and Feed Barley Prices


US Malting and Feed Barley Prices


French Malting and Feed Barley Prices




Theoretical Malt Prices



Canadian Malt Prices


US Malt Prices


Theoretical EU Malt Prices



Seafreight Rates


Average Seafreight Rates by Destination
Port of Origin: Antwerp, Belgium


Seafreight Rates

Scientific Digest


New insights into the delicacy of dry hop aroma


ABSTRACT
We know that a dry hop aroma is a very delicate quality that is easily lost. This presentation provided some answers to why this is happening. One known enemy is of course oxygen, so some flavour active compounds, e.g. monoterpenes, are easily lost due to oxidation. In this context antioxidants are crucial to support the delicate dry hop flavours. Also fruity aromas can be lost due to biotransformation by the yeast. Also if yeast is present, the flavour contribution of glycosides is not clear since both parts of it (sugar part and aglycones) can be metablised. In conclusion, a dry hop aroma derived from a yeast and oxygen free environment may have a greater chance to reach the consumers olfactory system…
Read more

Source: Barth Innovations

These Days in Business History


June 6
1875 Netherlands goes on the gold standard
1882 Electric iron patented by Henry W Seely, New York City
1925 Walter P. Chrysler founds the Chrysler Corp. as successor corporation to the failing Maxwell Motor Car Co.

June 7
1775 United Colonies change name to United States
1887 Monotype type-casting machine patented by Tolbert Lanston
1965 Sony Corp introduced its home video tape recorder

June 8
1824 Washing machine patented by Noah Cushing of Quebec
1916 Francis Harry Compton Crick is born in Northampton, England. In 1953, working with James Watson, he discovers the double-helix molecular structure of DNA, the building block of life (and of the biotechnology industry)
1955 Tim Berners-Lee, future inventor of the World Wide Web, is born in London

June 9
1822 Charles Graham patents false teeth
1869 Ives W. McGaffey of Chicago patents 1st vacuum cleaner
1994 Jan Tinbergen, Dutch economist (Plan of Labor, Nobel 1969), dies at 91


Agenda

June 2013:
25-27: Brasil Brau 2013 (Sao Paulo, Brazil)
28: III Field Day of Malting, Kvass and Beer Brewing Industry in Russia (Oboyan, Russia)
Field Day Russia 2013


July 2013:
17-19: China BevTek 2013 (Shanghai, PR China)

August 2013:
06-09: 4th Iberoamerican VLB Symposium 2013 (Buenos Aires, Argentina)

September 2013:
10-12: V Anniversary International Scientific and Practical Conference "Equipment Facilities and Raw Material Base for Malting, Kvass and Beer Brewing Production" (Moscow, Russia)
Beer Conference Moscow Russia 2013
16-20: Drinktec 2013 (Munich, Germany)
21-06 October: Oktoberfest (Munich, Germany)
26-28: Stockholm Beer and Whisky Festival 2012 (Stockholm, Sweden)


October 2013:
03-05: Stockholm Beer and Whisky Festival 2012 (Stockholm, Sweden)
30-01 November: The Latin American Barley Congress(Bahia Blanca, Argentina)


More events are available on site www.e-malt.com



News Articles


Brewery news USA: Constellation Brands finalizes its acquisition of Grupo Modelo
Victor-based Constellation Brands has finalized its acquisition of Grupo Modelo's U.S. beer business, ynn.com reported on June, 7.

The company announced the completed acquisition from Anheuser-Busch InBev for $4.75 bln.

Constellation Brands is now a fully independent beer competitor in the U.S., with rights to import, market and sell the Modelo brands currently sold by Crown Imports. Constellation will operate as one company with a beer division and a separate wine and spirits division.

The acquisition was put on hold early this year when the Department of Justice filed an anti-trust lawsuit against Anheuser-Busch InBev's proposed acquisition of Grupo Modelo, saying it would ultimately drive the cost of beer up.


Brewery news USA: Craft beer segment growth exceeds volumes
Consolidation within the US craft brewing sector is moving closer as the rate of new producers emerging is outpacing segment volumes, Guestmetrics reported on June, 10.

The number of craft brewers operating in the US on-trade rose by 17% last year, while the number of craft brands grew by around 22%, Guestmetrics said. However, craft beer volumes in bars and restaurants only increased by high-single digits during last year and mid-single digits in this year's Q1, the company said.

"While we don’t necessarily see a shake-out in the near term, looking out at the next three-to-five years, the question will be the sustainability of the economics of a lot of the new entrants, given the declining volume per available brand," said Bill Pecoriello, GuestMetrics' CEO.

Out of the 22% expansion in craft brands being sold in the on-trade, around three-quarters is due to more craft brewers existing, Guestmetrics said. Around a quarter of that growth is because of more brands being sold per brewer. This is also "putting pressure on sustainability, particularly for the newer entrants in the segment," the company said.

Overall, US volumes of craft beer rose by 15% in 2012, giving the sub-category a 6.5% share of the ...More info on site


Hops news USA: Organic hops production tripled in 2012
Organic hops used to be a rare crop. So rare, in fact, that the rule makers at the U.S. Department of Agriculture decided in 2007 that organic hops weren’t necessary to make certified organic beer, Yahoo News reported on June, 11.

Now the situation has changed. As of January, every beer ingredient has to be organic to earn a brewer organic certification, and the resulting growth in the organic hops industry is a boon to farmers interested in cultivating this unusual, high-value crop.

Most of today’s craft beer relies on an American-bred variety known as the Cascade hops.

Like the name implies, most Cascade hops are grown in the Pacific Northwest. In fact, Washington’s Yakima Valley has become the heart of hops farming. As recently as 2010, only 100 acres of the 30,000 acres of hops in the valley were grown organically.

But according to The American Organic Hop Grower Association, the total pounds of organic hops produced by their member growers tripled last year, growing from 70,000 pounds in 2011 to 218,000 pounds in 2012. A full 10 percent of the hops grown in the U.S. are now certified organic (around double that of the average crop).


Brewery news USA, SC: Seminar Brewing to open in Florence
Seminar Brewing announced plans to open its first commercial craft brewery in Florence, South Carolina, wbtw.com reported on June, 6.

According to Seminar's website, the brews will be available in various pubs, bars and restaurants around the Florence area.

The business expects the brewery to open in the next 12 months near Redbone Alley in Florence.

"Like many home brewers, we have always had a dream in the backs of our minds of opening a brewery. The idea of trying a brew pub in Florence began to take shape about 4 or 5 years ago. We began to get really serious about 3 years ago, after meeting and recruiting an experienced business partner," said Dave Peters, the owner.


Brewery news Canada, ON: 5 Paddles Brewing opened in Whitby, Ontario
Named after the five brewery partners: Ed Woods, Mike Bray, Ian Mills, Spencer McCormack and JP Tibensky, 5 Paddles opened on June, 11 in Whitby Ontario.

5 Paddles Brewing launched with 3 beers: Dog Days of Summer Ale; Badass Pale Ale and The Midnight Paddler.

This trio will be joined later in the week by two additional beers, We Opened A Brewery ESB and Hot Pants IPA.

All 5 Paddles beers will be available exclusively in 650 ml bottles sold at the brewery store.



Brewery news USA, NC: Lookout Brewing opened in Black Mountain, North Carolina
John Garcia opened Lookout Brewing on May 1, occupying a little shop not far from the centre of Black Mountain, in Buncombe County, citizen-times.com reported on June, 6.

Garcia was a homebrewer, turning out ales for friends and family. They were well-received, he said, and that led to Lookout Brewing, which combines a half-barrel “nano” craft brewery with a shop selling homebrew supplies.

Lookout has nine brews on tap, from First Run golden ale to Dungadoon blond. Many brews are lower-alcohol sessions beers, but others have more alcohol.

As the local craft beer scene continues to grow, it is very likely to see more of this — small operations that serve their community and any thirsty drinker who makes the journey.


Brewery news Canada, ON: Brick Brewing Co. Limited releases its financial results for the first quarter for its fiscal year 2014
Brick Brewing Co. Limited released its financial results for the first quarter ended April 28, 2013 for its fiscal year 2014.

Net revenue for the first quarter was C$8.8 mln up from C$8.6 mln in the first quarter of the last fiscal year. Gross margin for the quarter improved to 26.3% from 25.8% during the same period last year.

"A winter that was longer and colder than last year resulted in overall sales declines for the beer industry in the first quarter of over 5%, yet Brick's overall volume was up 5.7%," stated George Croft, President and CEO Brick Brewing. "Despite the negative trend for the industry our Waterloo Brewing Co. family of premium craft beer was up 75%, Seagram coolers and ciders were up 11.3% and our co-pack business increased by 35.7%. Significant price discounting of nationally supported mainstream competitive beer brands reduced our Laker volume by 7.7% which was more than offset by the more profitable balance of our portfolio."

"We made a choice to increase our brand building marketing investment in support of our core Seagram, Waterloo Brewing Co. and Laker businesses driving SM&A up by 26% versus this period last year," continued George Croft. "We have some outstanding ...More info on site


Brewery news Canada, ON: Flying Monkeys Craft Brewery collaborates with Canadian musicians to release City and Colour Imperial Maple Wheat
Flying Monkeys Craft Brewery has announced that the Treble Clef Series of beers created in collaboration with iconic Canadian musicians - which started with last year’s Barenaked Ladies beer - will be continuing this month with a new beer brewed together with Dallas Green of City and Colour,canadianbeernews.com reported on June, 11.

The beer will make its debut at Session Toronto, a beer festival taking place on June, 22 at the close of Ontario Craft Beer Week. It will be one of the beers being poured in the Collaboration Nation area, which will feature beers created by 20 different Ontario breweries in collaboration with artists and personalities from across Ontario.

Following its premiere at Session, City and Colour Imperial Maple Wheat will be released in a limited run of 750 ml bottles packaged in illustrated gift boxes. It will be available at select LCBO outlets in Ontario, and will also be distributed in Western Canada by 49th Parallel Group.


Brewery news USA, PA: Sly Fox Brewing Co. to launch Homefront IPA
For the second year, Sly Fox Brewing Company is participating in Hops for Heroes, joining eight other breweries across the nation to brew Homefront IPA, a special beer which is brewed from the same recipe at all locations, brewbound.com reported on June, 7.

Homefront IPA is draught only and was released at both Sly Fox locations just in time for Memorial Day. Origlio Beverage and Galli Beer Distributors are distributing the beer to taverns and pubs in the company’s South-eastern Pennsylvania and Pittsburgh markets. The ingredients for the brew were donated by the brewery’s suppliers and proceeds from everyone involved, including the distributors and retailers, will go to the Pennsylvania and Delaware chapters of Operation Homefront.

“I think it is characteristic of the craft beer industry that we all work hard to be part of our communities and support worthwhile endeavours,” says Sly Fox managing partner John Giannopoulos.

Homefront IPA was created at Fremont Brewing Co. in Seattle in 2011 as a collaborative brew with Center of the Universe Brewing Co. In addition to both those breweries and Sly Fox, other participants this year include Cigar City Brewing in Florida, Perennial Artisan Ales in Missouri, 21st Amendment Brewery and Stone Brewing Co. ...More info on site


Brewery news USA, CO: Avery Brewing Co. launched Momi Hiwa
Avery Brewing Co. released the latest in its Barrel-Aged Series, Momi Hiwa, brewbound.com reported on June, 6.

Bottles are 12oz. and will be sold as singles at $10 each.

Adam Avery, the owner, released Momi Hiwa for one reason, “I wanted to make a beer that tastes like a liquid Mounds bar,” he said.

“Often high gravity beers are described as ‘dessert beers’ to be treated like a port or dessert wine, but Momi Hiwa goes past that. It is dessert. It’s all you need,” said Avery’s Chief Barrel Herder Andy Parker.

Pronounced “Mo-mee Hee-vah,” the name was inspired by Adam’s good friend Garrett Marrero of Maui Brewing Co. and his “Black Pearl”, a version of Maui’s CoCoNut Porter aged in rum barrels.


Brewery news USA, TN: Mayday Brewery increases its production
Mayday Brewery will double its current brewing production with the addition of two new fermentation tanks, dnj.com reported on June, 5.

The brewery opened its doors six months ago in downtown Murfreesboro and has already reached brewing capacity. Mayday Brewery currently has four 30-barrel tanks that can produce 2,600 gallons of craft beer per year. The addition of two 90-barrel fermentation tanks will push Mayday’s capacity to nearly 6,500 gallons per year.

“This new capacity will help us to keep up with the strong demand for our craft beers: Boro Blonde, Velvet Hustle, Angry Redhead and Evil Octopus,” said Ozzy Nelson, founder of Mayday Brewery. “We want Mayday to be the first choice for beer drinkers in Murfreesboro and Middle Tennessee.”

He added that the new tanks will help Mayday Brewery reach its goal to can, rather than bottle, its beer in the near future.

With four craft beers under its belt, Mayday has begun brewing Randy’s IPA from Nashville-based Jubilee Beer and recently introduced weekly Small Batch Brews.

In addition to doubling its capacity, Mayday has more than doubled its outdoor seating area with a deck expansion.

“From the beginning, we knew the 450-square-foot deck wasn’t going to be large enough,” Nelson explains.


Brewery news USA, IL: Berghoff Brewing to update its beer line-up
Milwaukee craft beer enthusiasts will see a revamped Berghoff Brewing Inc. line-up hit shelves in the next couple of weeks as the long-time brewer works to revive its brands, bizjournals.com reported on June, 10.

Chicago-based Berghoff, with roots dating back to 1887, has brewed its beer in Wisconsin since the 1960s. But this year it moved its beer production from the Minhas Craft Brewery in Monroe to Stevens Point Brewery in Stevens Point, said owner Ben Minkoff.

Stevens Point Brewery allows Berghoff to brew 100 barrels at a time, versus 300 to 500 barrels per batch at Minhas, offering more flexibility for creativity and experimentation, Minkoff said.

“It’s just that we’re trying to take the brand in a different direction. We try to give consumers what they’re looking for in an ever-evolving craft market.”

Berghoff will still brew its root beer at Minhas, he said.

Berghoff hired brewing experts Randy Mosher and John Hannafan as consultants to create the recipes for the updated beer line-up, which includes a brand new Germaniac Extra Pale Ale and a revamped red ale, Minkoff said.

Mosher, an author of brewing books and an accomplished designer, also contributed to Berhgoff’s new packaging and brand messaging. Hannafan owns John Hannafan & Associates, ...More info on site


Brewery news USA, CO: New Belgium Co.’s beers to be available in Florida
New Belgium Brewing Co. continues increasing sales of its line of beers across the nation, adding Florida to the list of states where Fat Tire Amber Ale is served, Coloradoan.com reported on June, 7.

The Fort Collins-based brewery will start distribution June, 27 in Florida, making it the 32nd state in which New Belgium distributes.

New Belgium has in recent years increased its production and distribution, expanding its reach across the nation. The brewery’s aim is to become a national brand with distribution in every state.

New Belgium will start selling 22-ounce packages of some of its core brands such as Fat Tire, Ranger, 1554 and its seasonal and Lips of Faith offerings in July. Draft and 12-ounce packages will follow in September, according to the brewery.

The brewery looks to increase production by 10 percent-15 percent annually to meet current market demands and expand into new territories.

“Florida will be our 32nd state of distribution, and it’s probably the one we’ve heard from most often about,” New Belgium Florida sales director Jeff Sipes said. “A lot of us have friends and family in state, so it’s a bit of a homecoming that way. We’re excited.”

New Belgium recently expanded its Fort Collins brewery, increasing capacity ...More info on site


Brewery news USA, OH: Rivertowne Brewing to start distribution of its beers in Cleveland
Rivertowne Brewing Co. from Pittsburgh will start distributing in the Cleveland market at the end of the month, ohio.com reported on June, 7.

The brewery, not to be confused with Rivertown Brewing in Cincinnati, started collaboration with Beverage Distributors Inc. of Cleveland.

The brewery's Old Wylie's IPA, Grateful White and Hala Kahiki will launch in Cuyahoga, Geauga, Lake, Medina, Portage and Summit counties around June, 22.

The beers will be available in 12-ounce cans, along with a limited amount of draft. It will be sold at select Heinen's locations and bottle shops.

Rivertowne has both a production brewery and a chain of restaurants around Pittsburgh.


Barley newsWorld: Barley crop forecast of 138 mln tons for this year may turn out to be too optimistic - analysts
Both the USDA and IGC estimate the world barley crop at 138 mln tons this year, up from 130 mln in 2012. However, some ...More info on site


Barley newsEU: Barley exports slow down, variable weather conditions for new crop malting barley
EU barley exports continued in May, although slower than in past months, and mostly against old contracts, an industry report said on June, 3. ...More info on site


Barley newsRussia & Ukraine: Improved barley crop prospects in Russia, rains missed out in the south of Ukraine
Russian total grain crop estimates range from 90 to 100 mln tons, the Ministry of Agriculture forecasts 95 mln tons vs. 71 mln last ...More info on site


Brewery newsWorld: Beer sales suffer from economic situation around the world
The latest beer sales statistics is as follows: Germany’s beer sales registered in April a plus of 0.8%, but Jan/April saw a decline of ...More info on site


Malt newsEU: Malt output up in Germany in July-February 2012/13, UK increases barley usage for malting in July-March
In July 2012 – February 2013, Germany’s barley malt output totalled 1.123 mln tons (last year 1.119), whereas that of wheat malt was 66,400 ...More info on site


Brewery news World: Budweiser to pass Heineken and become the leading ‘international’ beer brand by 2017
Budweiser’s ‘international’ brand volume passed the 20mhl threshold in 2012, Plato Logic Limited reported on June, 6.

Only 4 beer brands achieve 10mhl ‘non-domestic’ volume and Budweiser has now overtaken both Corona and Carlsberg in the last 2-3 years. Is Budweiser now closing the gap on Heineken?

A direct comparison between the two brands is arguably difficult as the USA, the Heineken brand’s largest market, is of course Budweiser’s domestic market. Also, Budweiser is mainstream in some international markets and, even where premium, may not command as high a price as Heineken.

Nevertheless, at current rates of growth, Budweiser could pass Heineken to become the leading ‘international’ beer brand by 2017. It is also possible to highlight the contrasting development of the two brands in Q1-2013, even if this may be an unrepresentative quarter.

Although it is also possible to highlight one market, China, as a key driver of Budweiser’s recent growth, this is again significant in that, supported by the recent strong entry into Brazil, it underlines the performance of the brand in emerging markets.

In the emerging beer markets, Budweiser has already closed the gap on Heineken in 2012.


Hops newsEU: European hops crop jeopardised by floods
Due to the floods in Central Europe, 100-120 hectares (approx. 250-300 acres) of Czech hops are currently under water, beerpulse.com reported on June 11. ...More info on site


Brewery newsEU: West Europe beer market fell by 1.8% in 2012
The impact of the economic crisis on the West Europe beer market has continued to be felt in the region and the gloomy outlook ...More info on site


Brewery newsWorld: Beer market to have a modest growth in 2013 - analysts
Beer consumption growth rate in 2012 is projected to be a disappointing +1.3%, Plato Logic Limited reported on June, 6.

Early indications for 2013 ...More info on site


Brewery news India: Kingfisher Ultra to expand its presence in the super-premium mild beer segment of the Indian market
After dominating the strong beer segment with an absolute majority, United Breweries Limited (UBL), which owns the 'Kingfisher' brand of beer, is now actively stepping on the gas to expand its presence in the super-premium mild beer segment which is dominated by global brands such as Carlsberg and Budweiser in India, Business Standard reported on June, 10.

UBL, which had launched 'Kingfisher Ultra' during 2009, has been aggressively growing this franchise and according to UBL joint president Shekhar Ramamurthy, the volumes are increasing rapidly. "The Indian consumer has also changed in his demands and with the increase in disposable incomes, is showing keenness to upgrade in everything he uses. He is ready to pay a premium for the best and demands the best," Ramamurthy added. The super-premium beer segment starts at a price point of Rs 110 a bottle and goes on up to as much as Rs 180 a 650-ml bottle.

With respect to the size of the market segments, the Super Premium Segment comprised of 3.1 per cent of industry volume of 270 mln nine-litre cases and accounts for 4.2 per cent of industry value in 2012. Volumes in this segment grew by 62 per cent in 2012 over 2011. ...More info on site


Brewery newsUkraine: Local Government to triple tax on beer
Ukraine plans to almost triple the excise tax on beer in a bid to boost annual budget revenue by as much as 1.7 bln ...More info on site


Brewery newsIndia: Carlsberg expands capacity to gain larger share of Indian beer market
Danish premium beer maker Carlsberg is banking on new offerings and expansion of capacity to capture a larger market share, The Telegraph India reported ...More info on site


Brewery news Belgium: Exports reached 62% of the beer produced in Belgium in 2012
Belgium's centuries-old beers are taking the world's tipplers by storm, iafrica.com reported on June, 12.

From red to golden ales and sour cherry froth, lagers to stouts and lambic beers, the fame of Belgian brews has sent exports soaring 70 percent over the last decade, with 62 percent of the beer produced last year now shipped abroad.

"Beer is to Belgium what wine is to France, it gives our small country a real identity," said Sven Gatz, director of the Belgian Brewers' Federation.

And if France famously is the land of 600 cheeses, then Belgium is the land of 1000 beers.

"Sales of Belgian beer are exploding in Japan. After two decades as a niche drink, volumes increased fourfold just in the last two years," Gatz said.

The price of a pint of Belgian brew in a Tokyo pub is likely to be four times as expensive as in Brussels, however. "People order just one or two, as they would a glass of whisky or very good wine."

"The quality of our beers attracts the new young professionals," he added.

Belgium is home to the world's top beer-maker, Anheuser-Busch InBev. And thanks to its global reach, the maker of Budweiser, Beck's and homegrown Stella Artois, as well ...More info on site


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