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Newsletter Summary

Trading offer & request
Currency Rates
Brewery News
Malt News
Barley News
More News
Theoretical malt prices
Malting barley prices
Graph of the week
Agenda
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April 12 - April 14, 2004
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Trading offer & request
At this moment there is one OFFER for 1000 tons of malt on the trading portal www.e-malt.com
  • Offer for 1000 mtons of malt, 2RS, Prestige, crop 2003, Bulk, delivery 1/5/2004 - 30/7/2004, at EUR 254.00/mton, FOB Antwerp. (to see and make a bid to the malt offer, please click here to view code MF0904Q1440)

Currency Rates
Base Currency: Euro, EUR
on 13-Apr-2004

1 EUR = 1.2072 USD
1 EUR = 0.6567 GBP
1 EUR = 1.6137 CAD
1 EUR = 1.5740 AUD
1 EUR = 127.19 JPY
1 EUR = 3.4804 BRL
1 EUR = 34.5368 RUB
Base Currency: US Dollar, USD
on 13-Apr-2004

1 USD = 0.8285 EUR
1 USD = 0.5439 GBP
1 USD = 1.3367 CAD
1 USD = 1.3038 AUD
1 USD = 105.37 JPY
1 USD = 2.8830 BRL
1 USD = 28.609 RUB

EUR/USD Chart
Top Industry News
  • Russia: No. 2 brewer Sun Interbrew has launched local production of its main brand, Stella Artois, in Russia Click here

  • Australian beer and wine company Foster's Group Ltd. said on April 13 that John Murphy was appointed managing director of its Carlton & United Beverages Click here

  • Japan: A special blend of Yebisu, arguably Japan's premium mass-produced beer, will go on sale by reservation from April 16 Click here

  • Canadian Molson is going for Olympic gold ... Click here

  • USA: The Coors Brewing Co. is pulling ads featuring company chairman Peter Coors from the Colorado airwaves ... Click here

  • EU malt export licence bookings for the first nine months of the crop year ... Click here

  • France: Fairly mild winter weather enabled French farmers to plant their spring barley ... Click here

  • Denmark: Scattered rains this last weekend of March, but spring time has finally started ... Click here

More News
  • Japan: Beer and low-malt liquor shipments fell in March, the third consecutive month of declines. Kirin, Asahi, Sapporo, Suntory and Orion announced last week ...more info


  • Russia: A Samara regional court has ruled that the makers of advertisements for the Swiss beer Hanfblute are guilty of promoting drugs after displaying ...more info


  • The Czechs love their beer, knocking back more than any other nation -- an incredible 160 litres per man, woman and child a year, or half a litre daily ...more info


  • USA: Pressing its "born-on dating" to the max, Anheuser-Busch has brewed up a promotion to tout freshness by offering certain Budweiser and Bud Light drinkers the chance ...more info


  • Korean beer sales rose last month mainly due to the growing popularity of plastic-bottled beers ...more info


Brewery News
Russia: No. 2 brewer Sun Interbrew has launched local production of its main brand, Stella Artois, in Russia, the company announced on April 12. The beer will be bottled at the company's Novocheboksar plant in Chuvashia to reduce transport costs. Sales of the premium label were up 114 % last year, the company said. Previously Stella Artois was imported to Russia from Ukraine. Ukrainian Stella Artois is brewed at Desna Brewery, Chernigov owned by Sun Interbrew Ukraine. Earlier this month, Sun Interbrew announced that all of its Russian production and distribution companies, with the exception of its Bavaria Brewery, have been merged into OAO SUN Interbrew. Beer sales in Russia increased 17.6% in January-February this year up to 10.17 million hl versus the same period last year, according to Interfax.

Australian beer and wine company Foster's Group Ltd. said on April 13 that John Murphy was appointed managing director of its Carlton & United Beverages beer division, according to Dow Jones. Murphy has most recently been vice president of marketing and sales at CUB, and over 24 years has held a variety of roles across finance, administration, operations and procurement, the company said. Last month, Foster's promoted the head of CUB, Trevor O'Hoy, to chief executive of the entire company. O'Hoy said Murphy's appointment reflects a strategy of strong focus on margins; core brands, particularly in the premium segment; maximization of operational efficiencies; and returns from existing operations.

Japan: A special blend of Yebisu, arguably Japan's premium mass-produced beer, will go on sale by reservation from April 16, according to Sapporo Breweries Ltd. The special blend will be a beer allowed to brew for twice as long as normal, giving the beverage a deeper color and richer flavor, Mainichi Shimbun posted on April 10. The prolonged brew Yebisu will sell in six packs costing 2,100 yen apiece, with each of the 330 milliliter bottles having an alcohol content of 6.1 percent. Production will be limited to 10,000 six packs. Shipping anywhere in Japan will incur an additional charge of 525 yen, with deliveries to be made during May and June.

Canadian Molson is going for Olympic gold, according to Datamonitor’s report from April 13. The 2004 Summer Olympic Games are just around the corner and CPG companies are hustling hard for the spotlight. Molson's sustained guerilla marketing has now significantly impacted Labatt's longstanding relationship with the Olympics, highlighting the difficulties of exclusivity deals with the enormous and unpredictable event. Canadian brewer Molson has unveiled a joint initiative with La Cage aux Sports restaurants, enabling top amateur athletes to receive thousands of dollars through the 'See You In Athens' fund, a not-for-profit organisation established to directly support the development of top-level amateur athletes seeking to train and prepare for international competitions. The two companies will donate C$1 for each Molson product purchased at one of the 42 Cage aux Sports establishments across Quebec, during the first two Montreal Canadien's play-off games at the Bell Centre on 11 and 13 April 2004...more info

USA: The Coors Brewing Co. is pulling ads featuring company chairman Peter Coors from the Colorado airwaves because of his rumored run for the U.S. Senate, according to United Press International report from April 12. The Denver Post reported on April 12 the ads will be taken off television stations in Colorado so the company, the nation's third-largest brewer, can remain in compliance with federal campaign and election laws. The Federal Elections Commission, which is responsible for the oversight of U.S. federal campaigns, has tentatively determined that such commercial advertisements cannot air 30 days before a primary or 60 days before a general election. The FEC's ruling arises out of a section of the new McCain-Feingold campaign finance law that deals specifically with the issue of candidates for federal office appearing in commercial advertisements airing in the state or district where they are running. Coors is expected to announce his candidacy on April 13 at the state capitol building in Denver.

Malt News

EU malt export licence bookings for the first nine months of the crop year were 1.858 million tonnes. The total for the year will easily top the total of 2.038 million tonnes of last year. It signals two things: Last year’s figure was artificially low because of delayed shipments instead of smaller sales. And the exports of 2003/04 remain at a good level of 2.2-2.3 million tonnes in spite of the often reported lesser demand of some key malt importers.

EU malt export licence fixations:

(in tonnes) 2000 - 2001 2001 - 2002 2002 - 2003 July 1, 2003 - March 30, 2004 
 France 523,190 701,134 661,772 599,930 
 Germany 305,980 468,314 408,063 318,967 
 Belgium 277,584 296,368 287,850 263,120 
 U.K.  254,793 350,621 294,995 363,410 
 Finland 65,550 91,890 100,758  74,110 
 Denmark  52,326 96,812 94,791 60,827 
 Sweden 50,847 101,000 76,916  65,869 
 Netherlands 54,835 51,310 66,219 64,721 
 Ireland 26,003 35,145 31,140 26,900 
 Austria 4,850 8,840 8,620 8,635 
 Spain 3,000 2,400 5,640 10,000 
 Greece 1,800 1,744 1,306 740 
 Portugal 340 221 85 525 
 Italy 

Total:  

1,621,098 2,205,799 2,038,157 1,857,755 

 Total Wheat malt, tonnes 
Total 2000/2001  4,686 
Total 2001/2002  12,805 
Total 2002/2003  30,908 
July 1/2003 – March 30/2004  10,322 
  
 Total Roasted malt, tonnes 
Total 2000/2001  23,967 
Total 2001/2002  23,480 
Total 2002/2003  23,603 
July 1/2003 – March 30/2004  18,450 

Barley News

France: Fairly mild winter weather enabled French farmers to plant their spring barley between mid February and the first decade of March. That is a good start into the growing season, analysts said in a statement. Most estimates of the spring barley acreage are between 490 and 525,000 ha. Split up of varieties: 200,000 ha Scarlett, 150,000 ha Prestige, 70,000 ha Cellar, a newcomer with good success, others like Cork, Pasadena, Barke share the balance of 60 - 80,000 ha. Winter barley looks good after the harmless winter weather. Esterel is grown on 380 – 400,000 ha, the two-row winter barley Vanessa on 80,000 ha. So far the crop condition looks good, however, this weeks forecast rain is needed, subsoil moisture is low.

Denmark: Scattered rains this last weekend of March, but spring time has finally started. Sowing has started last week and if the weather permits, be finished by Easter or shortly after. Denmark intends to sow about 560,000 ha to spring barley. The main varieties are 1. Prestige, 2. Barke; 3. Alliott (less than past years), 4. Sebastian (new) and then Scarlett and Landora – of which the latter has lost a lot of ground. Denmark is coming up with several new varieties (Sebastian, Class, Brazil) which all have high yields (index 105 tonnes versus 95 for Barke), and if these varieties proof good for the malting industry, farmers and grain traders hope for good premiums for these varieties.

Theoretical malt prices.

  EURO = USD 1.2072 April 13, 2004 
Crop year  2003 
Parity  FOB Antwerp 
Position  Apr 2004-Sept 2004 
Conditioning  Bulk   In bags  Bulk containers  In bags in containers 
Malting barley variety  EURO  USD  EURO  USD  EURO  USD  EURO  USD 
2RS  Scarlett  250.50  302.50  266.00  321.00  262.50  316.50  271.50  328.00 
2RS  Prestige/Cellar  249.50  301.00  264.50  319.50  261.00  315.00  270.50  326.50 
2RS  Aspen  248.50  299.50  263.50  318.00  259.50  313.50  269.50  325.00 
2RS  Optic  248.50  299.50  263.50  318.00  259.50  313.50  269.50  325.00 
2RS  Astoria  247.00  298.00  262.00  316.50  258.50  312.00  268.00  323.50 
2RS  Cork   247.00  298.00  262.00  316.50  258.50  312.00  268.00  323.50 
2RS   Average price  248.50  300.00  264.00  318.50  260.50  314.00  269.50  325.50 
2RS  FAQ  245.50  296.50  261.00  315.00  257.50  310.50  267.00  322.00 
6RW  Esterel   241.00  290.50  256.00  309.00  252.50  304.50  262.00  316.00 
Asia Malt 70/30  246.50  297.50  261.50  315.50  258.00  311.50  267.50  322.50 
**  Asia Malt 50/50  244.50  295.50  260.00  313.50  256.50  309.50  266.00  321.00 

* - 70/30 = 70% Average two Rows Spring and 30% Six Rows Winter
** - 50/50 = 50% Average two Rows Spring and 50% Six Rows Winter

Theoretical malt prices for crop 2004 are available on site
www.e-malt.com/MarketPrices

Malting barley prices. French barley prices.
Nominal prices.

EURO = USD 1.2072 April 13, 2004 
 Crop year   2003   2004 
 Parity   FOB Creil   FOB Creil 
 Position   July 2003   July 2004 
Type   Variety  EURO  USD  EURO  USD 
2RS  Scarlett  120.00  145.00  128.00  154.50 
2RS  Prestige/Cellar  119.00  144.00  127.00  153.50 
2RS  Aspen  118.00  142.50  126.00  152.50 
2RS  Optic  118.00  142.50  126.00  152.50 
2RS  Astoria  117.00  141.50  125.00  151.00 
2RS  Cork   117.00  141.50  125.00  151.00 
6RW  Esterel   112.00  135.50  114.50  138.50 

nq - Not quoted

Prices for Danish and UK malting barley are available on site www.e-malt.com/MarketPrices

Graph of the week

Agenda

April 2004:
InterFood;
INTERFOOD UZBEKISTAN /INTERFOODTECH 2004
INTERFOOD ST. PETERSBURG 2004
SIBFOODEXPO 2004
BEER. WINES & DRINKS International Beer
World Beer Cup
2004 National Craft Brewers Conference
FOODASIA 2004
ASTANA FOOD 2004
INTERFOOD AZERBAIJAN/ INTERFOODTECH 2004
43rd MBAA District Caribbean Convention
IFEX 2004
EXPOVIVIENDA 2004

May 2004:
EBC SYMPOSIUM 'FOOD SAFETY & TRACEABILITY'
CANADEAN'S 4th INTERNATIONAL BEER CONFERENCE
CITBUSMED 2004
PIVO, GASTRO, BAKERY / Bulgaria
ALCO + SOFT 2004 / Ukraine
FOOD & DRINKS/FOOD TECHNOLOGY 2004 / Moldova
Beer International Brewing Technology Exhibition / Russia

June 2004:
ALIMENTARIA MEXICO International Food and Beverages Exhibition
Hotelympia
10th international symposium on pre-harvest sprouting in cereals;
BevTek / BrewTek
IGC GRAINS CONFERENCE 2004
26th Annual National Homebrewers Conference
Coceral Congress 2004
The 9th International Barley Genetics Symposium
Little Oktoberfest


More events are available on site e-malt.com

Copyright © E-Malt s.a. 2004