The only brewery in Pakistan is Murree Brewery Co Ltd. In Pakistan, 97% of the population is Muslim and sale is limited to non-Muslims and tourists. For Murree Brewery, India which consumes over 72 million cases of beer per year, which is at least 20 times Murree Brewery’s annual output, is an ideal market.

And with Pakistan’s tough curbs on alcohol consumption, M P Bhandara, managing director, says, “Peace could pave the way to sales to India where the market is far bigger.”

15 May, 2003