Nigeria: Amstel Malta unveils new beer label

Amstel Malta, the malt drink popularly known for its low sugar formulation is now wearing brand new labels. The 33cl bottle now also comes complete with a refreshing back label, Nigerian Breweries reported in a press release, October 4.

Launched with pomp and pageantry mid-September in Lagos, the new Amstel Malta label now has a robust look consistent with the Amstel brand world wide. It is still enriched with pure Vitamins and Minerals. These vitamins listed on the back label include Vitamin A, B1, B2, B3, B5, B6 and C.

The occasion was also used to reveal the new Amstel Malta Can. The 33 cl Can which comes in white and red colours is expected to be introduced into the market soon. The introduction of the Amstel Malta Can later in the year would bring to two the number of Can products launched by Nigerian Breweries from its canning line commissioned in July this year.

At the elaborate and colourful re-launch event that attracted the crème de la crème in the Nigerian entertainment industry, two new Amstel Malta television commercials. Tagged “Fever” and “Who’s da Man” were launched at Planet One Entertainment, Lagos. The audience watched with joy as delectable Nollywood actress, Dakore Egbuson hit the screen as the new model of the renewed Amstel Malta, TVC.

Amazingly, the exciting commercial is already rocking the airwaves and winning more fans for Dakore. At the unveiling of the new drink and the premiere of the commercial, dazzling Egbuson was all smiles when called on stage to say a few words about the commercial and the product. She however, promised to be a good ambassador of the brand. He thanked them for immensely supporting Nollywood through the Amstel Malta Box Office (AMBO) reality talent hunt.

05 October, 2007