USA: Aladdin Beverage to introduce Macau Ale in US

Aladdin Beverage, an importer of beers and ale, plans to expand its Asian lineup with the launch of Macau Ale in the US market, Drinks Business Review published October 3.

Theodore O'Connor, president of Aladdin Beverage, said: "The popularity of ales by US beer consumers, coupled with a need for a more full-bodied ale in the Asian beer segment in the US, drove us to approach the brewery to begin production of a nice Amber Ale."

Macau Ale will be offered with an updated case, bottle, and six-pack design. It is scheduled to be released towards the end of the first quarter of 2008 and will be introduced initially in the New York Metro market.

05 October, 2007