Anticipating the completion of the BBAG acquisition, the Dutch brewing force, Heineken, announced that the following people would be appointed as Members of the Management Board of the new Brau Union AG:
Karl Büche, currently Chief Executive Officer of BBAG, will become CEO of the Management Board of the new Brau Union AG. Wolfgang Berger-Vogel, currently Chief Financial Officer of BBAG, will become CFO.
Stefan Orlowski, currently Vice President of Zywiec S.A. Poland, will be appointed Chief Operating Officer. Wilbert Raaijmakers, currently Technical Director of Heineken The Netherlands, will become Chief Technical Officer. Markus Liebl, Managing Director of Brau Union Austria, and Nico Nusmeier, President of Zywiec S.A. Poland will be appointed, in addition to their current functions, Members of the Management Board of the new Brau Union AG.

”The newly formed company Brau Union AG will combine all the operations of BBAG with all Central European operations of Heineken. With a strong brand portfolio, the new Brau Union gains a leadership position in Central Europe and provides a strong platform for the international brands in the region, and in particular for Heineken. In addition to the excellent growth potential Brau Union will realise significant synergies to create shareholder value,” said the company’s statement.

06 June, 2003