USA: Miller, Coors gain share in convenience stores, A-B decline continues

Miller Brewing Company and Coors Brewing Company gained volume and dollar share in convenience stores during the four weeks ended October 6, according to beer sales statistics from Nielsen, October 29.

Miller gained 0.3 points of case share in supermarkets, thanks to Miller Chill, which carved out a 0.3 point share, and Miller High Life, which added 0.3 points.

Miller’s dollar share also increased by 0.4 points, driven primarily by Miller Chill and Miller High Life.

Coors saw its case share increase by a half point as Coors Light added 0.4 points and the Keystone franchise picked up 0.1 points. Blue Moon was flat.

Coors’ dollar share increased by 0.5 points.

Anheuser-Busch, meanwhile, continued to lose share in the channel.

A-B’s case share slipped by a half-point. Budweiser lost a full point of share. The Bud franchise lost 0.7 points, as a gain by Bud Light (up 0.2 points) wasn’t enough to offset declines by Bud and Bud Select. This marks the 20th time in the past 21 months in which the Bud family has suffered a year-over-year volume share decline.

Meanwhile, A-B lost 0.8 points of dollar share. The Bud franchise saw dollar share slip by 0.9 points as even Bud Light ceded ground, losing a tenth of a point.

31 October, 2007