Nepal: Pepsi bottler signs agreement with InBev to produce Lowenbrau beer

Varun Beverages Pvt. Ltd., the Nepali bottler of Pepsi range of soft drinks has signed an agreement with Inbev, the Belgium based world’s largest beer company to produce and sell in Nepal Lowenbrau brand of beer, according to Businessage, December 11. The brewing is to be done in the brewery of SunGold Beverage of Chaudhary Group. The plan is to launch the Lowenbrau before the Dashain festival.

Varun Beverage is fully owned by Pepsi India.

Nepali market consumes almost 420 million bottles of beer every year. Out of that market, brands from Gorkha Brewery occupy about 85 per cent while the rest is shared among Mt. Everest Brewery, SunGold Beverage and United Brewery.

12 December, 2007