Canada: Steelback Brewery appoints new President

Jonathon Sherman, Chief Executive Officer of Steelback Brewery is pleased to announce the appointment of Mr. Ian MacDonald as President of Steelback Brewery effective January 21, 2008, according to CNW, January 22.

Mr. MacDonald brings with him over 18 years experience in the Beer industry in various Sales, Marketing and Senior Management capacities. Mr. MacDonald began his career in the Beer Industry with Labatt Ontario Breweries and eventually moved on to Lakeport Brewing Corporation where he earned the position of Vice President, Sales and Customer Service. At Lakeport, Mr. MacDonald was instrumental in developing the pricing strategy and strategic direction that aided in the remarkable success of the company. As Steelback's President, Mr. MacDonald will oversee and manage all brewery functions and will report directly to Jonathon Sherman, Steelback's CEO.

"We are extremely pleased to welcome Ian to the Steelback Team. We believe in Ian's proven ability, vision and passion to help lead Steelback into becoming the benchmark for Premium Quality Beer in Ontario" said Jonathon Sherman CEO.

Steelback Brewery, located in Tiverton, Ontario is 100% Canadian owned and operated. Steelback was recently recognized for brewing excellence by medalling at both the Ontario Brewing Awards and most recently the Canadian Brewing Awards.

23 January, 2008