The Belgian brewing conglomerate Interbrew, The World's Local Brewer©, announced on July 2 that “it will realise transition into an organizational structure that brings its strategy of solid organic business growth, significant productivity enhancement and strategic and value-enhancing acquisitions and alliances to the next level.” The new structure will be completed by 1 September 2003 and will be based on the guiding principles of local accountability, clarity of roles and responsibilities, optimal interaction between global and regional approach to the business and increased focus on people development, said Interbrew.

"Future value for Interbrew will be created along three axes: first, driving superior organic volume and revenue growth; second, improving productivity through operational excellence; and third, securing leadership in key markets via targeted acquisitions or alliances," said John F. Brock, CEO of Interbrew. "When determining the optimum organisation to support our strategy, we have leveraged the strengths of the current organization and have also taken into account the areas for improvement."

Based in Brussels, Belgium, Interbrew is one of the oldest beer companies in the world. The company has a portfolio of more than 200 brands and employs more than 35,000 people. It runs operations in 21 countries across the Americas, Europe and Asia Pacific and has strategic minority stakes in various brewers around the globe. In 2002 Interbrew realised a turnover of close to 7 billion euro.

03 July, 2003