USA: Schlitz beer returns to Chicago beer market

Pabst Brewing Company looks to be marketing nostalgia as it reintroduces Schlitz beer in Chicago this week, The Associated Press reported April 8.

The beer was once a top-selling beer brand. But the Woodridge, Illinois-based company changed the brew's formula in the 1970s and sales dipped.

Now Pabst is relaunching the old brew in long-neck bottles at ten outlets on Chicago's North Side with hopes of the beer being available city-wide in 2009.

Schlitz was first introduced in Chicago at the 1893 World's Columbia Exposition.

Chicago is the third market for the Schlitz reintroduction. It has already been available in Minneapolis/St. Paul and Tampa Bay, Florida.

Pabst shut down its flagship Milwaukee brewery more than a decade ago.

09 April, 2008