United Kingdom: Cobra Beer to attract women by stylish Fresh Ginger

Cobra Beer will launch Fresh Ginger together with the redesign of its entire portfolio in an attempt to offer a “more stylish, contemporary appearance” for the brand, the brewer was quoted by the Morning Advertiser on September, 15.

The newly introduced beverage is the fourth flavour within the 4.1% abv Bite range, which was launched in the UK last May and already includes Cobra Bite with Sweet Lime, Blood Orange and Lemongrass.

The company announced that the launch will be backed by online advertising on women’s websites. The beer will be rolled out to Tesco stores across the UK.

Plans for an on-trade launch of the product were not disclosed.

16 September, 2008