Estonia: Research shows A. Le Coq Premium beer retained its best selling position in 2008

According to AC Nielsen data, A. Le Coq Premium still remains Estonia’s best selling beer, DELFI reported on January, 12.

A research showed that A. Le Coq Premium chalked up already in early 2008 and its market share grew all over the year. In October and November, the beer’s market share exceeded that of its main rival Saku Originaal by 48% in terms of sales figures, according to a Euro RSCG PR press-release.

In October and November A.Le Coq Premium saw a 15% increase as compared to the situation a year ago, thus achieving a firm leader position and reaching a market share of approximately 13% on the retail trade beer market.

According to Tarmo Noop, Head of A. Le Coq, A.Le Coq Premium is of the largest share in the total A. Le Coq beer portfolio, forming 35% of the total sales of beer of the company.

"As compared to the sales results of 2007, the volume of sales litres of Premium has increased a bit, which we consider a very good result taking account of the present economic situation and the general reduction trend on the beer market," said Noop.

"We uphold the constant development of Premium and contribute a lot both to marketing as well as package innovation." According to Noop, this year the company also plans innovations with regard to their number one brand - Premium.

Total sales of A. Le Coq brewery amounted to 125.17 mln litres in 2008, with the major growth demonstrated by the company beer segment.

14 January, 2009