Russia: SUN InBev to launch a new regional beer brand

SUN InBev, the Russian subsidiary of the Belgium-based brewing giant Anheuser-Busch InBev, launches new regional brand “BagBier Golden”, the company reported on April, 20.

The new product is produced at Omsk and Angarsk breweries of the company and will be available in retail in Siberia, Far East and Ural already this month.

The new brand’s main distinction from classic “BagBier” popular among admirers of high quality and budget Russian beer brewed in the spirit of hearty German traditions is original soft taste and bright hop aroma. Specially designed for that beer transparent PET package reveals neutral and golden colour of the beverage. The new bright and red label makes the brand visible at the shelves of the stores.

“We are pleased to present new brand of famous “BagBier, - comments Group Brand Manager Natalia Tikhomirova, - we believe that the German character and Siberian roots of “BagBier Golden” would be highly appreciated by our consumers”.

PLC “SUN InBev” is the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of the world’s leading brewing company Anheuser-Busch InBev.

Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

22 April, 2009