New Zealand & United Kingdom: Steinlager Pure beer chooses UK as the launch pad for overseas expansion

The UK has become the first country outside of the South Pacific in which premium New Zealand beer Steinlager Pure is available, the Publican posted on May, 28.

A brand extension to Steinlager Classic, the bottled beer is marketed around its lack of additives and preservatives. Steinlager Pure aimed at pubs with upmarket beer ranges, it is reported.

UK marketing manager Larni Wedd said: “Steinlager Pure brings something really new to the market. The purity of this product has been reflected in an innovative bottle design which clearly distinguishes this beer from other premium world lagers.”

29 May, 2009