Russia: SABMiller RUS now pouring Miller Genuine Draft in cans

SABMiller RUS has started production of Miller Genuine Draft in aluminium cans of 0, 5 litres at its brewery in Kaluga, the brewer reported on July, 9.

The new packaging design was created by a team of young designers and reflected all the well-known brand elements. Miller will be available in its new packaging in the whole territory of Russia.

The Miller brand entered the Russian market in 1994 and rapidly won the market in the super premium segment. Today according to Nielsen data, the brand ranks second in the super premium segment with shares of 10%. Miller is a key brand and ranks third in sales volume terms for the SABMiller RUS brand portfolio.

10 July, 2009