Jamaica: Red Stripe beer family introduces new member

Jamaica’s Red Stripe brewer has added another beer under its flagship Red Stripe product line: Red Stripe Bold, Jamaica Observer posted on August, 9.

Red Stripe Bold has an alcohol content of six per cent, and according to the brewer, will be delivered in a premium, dark, long-neck bottle, noticeably different from the regular Red Stripe beer. Red Stripe Bold is the third Red Stripe beer, after the regular product and Red Stripe Light.

"Red Stripe has a great history as Jamaica's favourite beer, and one that is gaining an ever-increasing following internationally. With Red Stripe Light, and now Red Stripe Bold, we are continuing to satisfy the changing tastes of Jamaican and international consumers," said Dave DaCosta, innovation marketing manager at Red Stripe.

According to Red Stripe, the introduction of Red Stripe Bold fulfills the company's objective to satisfy the changing demands of Jamaican and international consumers through a programme of innovation.

"This is great news for Jamaicans. If we are going to keep winning with consumers we must give them the very best reasons to choose our brands. By adding Red Stripe Bold to our portfolio of international beer, spirit cooler and spirit brands, we are ensuring Red Stripe is speaking the language that many of our consumers want to hear when they reach for a Jamaican Red Stripe, all the instantly recognisable characteristics and high quality of our original beer, only even bolder!" said Alan Barnes, managing director at Red Stripe.

Red Stripe is owned principally by Diageo, a global premium drink company, and is listed on the Jamaica Stock Exchange. Its products include Red Stripe, Red Stripe Light, Guinness, Heineken, Smirnoff Ice Red and Black, Malta, Dragon, and the newly added Dragon Gold.

12 August, 2009