USA: Anhueser-Busch InBev says it will stop selling fan cans in Columbia area

Anheuser-Busch InBev says it will soon stop selling Bud Light cans sporting the the black and gold of the Missouri Tigers in the Columbia area, Associated Press posted on September 17th.

KRCG-TV reports that the St. Louis-based brewer sent a letter to University of Missouri chancellor Brady Deaton earlier this month saying the company would end the promotion in Columbia "in the near future."

The brewer's letter does not say exactly when the promotion will stop.

Deaton was one of several university officials who complained since the brewer began selling sells cans of Bud Light in school colours. They contend the campaign promotes underage drinking and infringes on trademarks.

In its letter to Deaton, Anheuser-Busch said it did not believe it had infringed on any rights or caused any confusion, but said it would discontinue the sales to preserve its relationship with the university.

18 September, 2009