India: Asia Pacific Breweries launches two beers in the West Bengal markets

Asia Pacific Breweries – Pearl Private Limited, a subsidiary of Singapore-based Asia Pacific Breweries Limited (APBL), recently launched its popular brands Tiger beer and Cannon 10000 in the West Bengal markets, Imagesfood.com posted on September, 7.

Having launched the two premium brands in the West Bengal markets, Asia Pacific Breweries is all set to capture a significant presence in the region during the grand festivities that will encapsulate the state in the coming months.

Speaking about the development Chetan Gupta, Marketing Manager – India, Asia Pacific Breweries (Pearl) Pvt. Ltd. said, "The growth registered by West Bengal over the past two years has been very encouraging. With the success of our brands in various parts of the country and our goal of being a leading brewer in India, it is only natural to expand our footprint to Eastern India, starting with West Bengal. We have a quality portfolio with world acclaimed Tiger Beer catering to the premium mild beer drinker, Cannon 10000 catering to the mainstream strong drinker and Baron’s Strong Brew that plays in the premium category of strong beer redefining consumers expectations. We are confident of gaining a sizeable share of the East India beer market."

Tiger Beer will be priced at Rs 35/- for 330ml and Rs. 60/- for 650ml and Cannon 10000 330ml priced at Rs. 28/- and 650ml priced at Rs 48/-, it is reported.

25 September, 2009