Peru: SABMiller’s subsidiary launches new premium beer

Cusqueña Beer is bringing a new beer variety to the Premium market: Cusqueña Red Lager, SABMiller communicated on October, 1.

"Cusqueña is a Premium beer, different and innovative, which researches client's preferences constantly. Cusqueña Red Lager is a product of that research and has been developed for the consumer who is looking for new flavour experiences as well as the opportunity of tasting a special beer", Enrique Rosas, Director of Worthmore Brands of Backus, stated.

With Cusqueña Red Lager Special Edition, Backus reasserts its strategy of financial management with the launching of highly distinguished products that add value to the participating categories.

Cusqueña Red Lager Special Edition will be present in Lima as well as eight cities nationwide: Chiclayo, Pucallpa, Cusco, Huancayo, Arequipa, Trujillo, Piura and Tacna, at multiple selling points, traditional wineries, supermarkets, convenience stores, liquor stores, restaurants and bars.

07 October, 2009