Western Europe: AB InBev to restructure marketing in Western Europe

The world’s largest brewer AB InBev will restructure its marketing in Western Europe due to the changing consumer behaviour, The Beverage Manager communicated on November, 9.

International brands will be marketed internationally. The brands such as Beck’s, Budweiser, Stella Artois will be marketed universally, the company said.

With the restructuring, the company will name Andreas Hilger as Vice President Marketing Western Europe who was responsible for the company’s marketing in Great Britain. Fabienne Rollot will be Marketing Director for Beck’s in Western Europe and the German brands of AB InBev. Erwin Dito, currently Director Marketing Germany, Austria and Switzerland will become Director Innovation and Packaging in the European business.

11 November, 2009