The Czech Republic: Brewer Plzeňský Prazdroj contributes to the rising trend in the premium segment of 11° beers

Plzeňský Prazdroj’s Gambrinus 11° Excelent has celebrated this month the first anniversary of its introduction into the Czech market. In only one year of existence, it has become an important player in the Czech market of "eleven percent beers" and in the premium segment of 11° bottled beer or beer on tap, and it even received the best reviews, the brewer announced on November, 11.

Gambrinus 11° Excelent contributes considerably to the rising trend and increased popularity of 11° beers in the Czech Republic, which already have an 11% share of the Czech beer market.

"The trend in consumption of 11° beers in the Czech Republic is on the rise, which can also be seen in the spectrum of products of this higher grade beer by numerous labels. Today, Gambrinus 11° Excelent already has a considerable share of the premium segment; we expect that its popularity will continue to rise," states Jiří Rákosník, brand manager of the Gambrinus brand.

13 November, 2009