Thailand: Thailand’s leading brewer to launch three new beers next year

Thailand’s largest brewery Singha Corporation said it is in the process of preparing 3 new draft beers for production in 2010, The Pattaya Daily News reported on December, 15.

Due to some very positive feedback that was received from trial sales, Singha Marketing Manager Mr. Chatchai Viratyosin has stated that the corporation will launch three new ranges of the popular Thai beer next year. Black Beer, Copper Beer and Lager Beer will be the names of the new labels, which will be on shelves sometime mid-2010.

The company produces the Singha and Leo beer brands. Currently the Singha Corporation holds a 65% share of the Thai beer market, which is expected to rise as a result of the impending release of 3 new ranges. Despite Singha’s relative success the Thai beer market has contracted by approximately 14% this year with a market value of between US$2.4 and US$2.7 billion falling from US$3.3 billion in 2008.

16 December, 2009