Fiji: First local craft beer hits the Fiji market

Fiji’s Island Brewing Company has launched Vonu Pure Lager, making it the only local handcrafted draught lager to hit the Fiji market, The Fiji Sun communicated on December, 22.

Managing Director, Jeremy Ullrich, said the premium draught beer category was expanding globally and it made sense for his company to answer the growing demand by consumers.

"In most markets 60-70 percent of boutique beer sold is in draught form to on premise bars. Many people now appreciate that draught beer is the best quality beer as its fresh from the brewery. We are excited to be able to offer this to both Fijian locals and holiday makers," he said.

23 December, 2009