United Kingdom: Heineken beers rising in price
Heineken UK has announced a 4p a pint increase on the wholesale price of beer, The Morning Advertiser posted on January, 5.
The price rise on beer, which comes into effect on Monday 11 January, adds Ј11 to the wholesale cost of a brewer's barrel.
The rise is duty exclusive and equates to a 3.8% increase, applying to both draught and packaged products.
A Morning Advertiser survey revealed that most licensees were expecting to have to add between 6-10p to a pint following the 2.5% VAT increase on 1 January (Beer to rise 10p after festive sales drop).
However, a spokesman for Heineken revealed that there would be a "double digit percentage increase" in the amount spent in support of brands through the year. It also committed to just one price rise in 2010.
06 January, 2010
