Romania: Beer consumption at home increases by 9%

Romania’s at home beer consumption grew in 2009, GfK Romania reported on February, 25.

The 6 percent increase in 2009 from 2008 in the amounts paid by the domestic consumers in Romania for purchasing goods of daily use was largely influenced by the inflation level in 2009, consider the GfK analysts while underlining that the at home consumption level of oil, beer, coffee and yogurt has increased. An important trend observed in 2009 was the Romanians’ orientation towards the at home consumption of certain products.

At home consumption of beer increased by 9% in 2009, GfK said.

The aggressive promotional activities persuaded the consumers to purchase beer more often and in larger quantities upon one purchase. The consumers’ preferences were directed towards the plastic bottled and canned beer.

26 February, 2010