Russia: Sun InBev launches Bud beer

Sun InBev, the Russian subsidiary of the world’s No. 1 brewer AB InBev, announced on May, 19 the launch of AB InBev’s flagship brand, licensed for the Russian market as Bud.

Sun InBev is proud to be the first in the AB InBev family to start producing Bud locally following the combination of Anheuser-Busch and InBev in 2008.

In order to preserve the original taste and quality, Bud samples are regularly sent to Anheuser-Busch InBev’s brewery in St. Louis, USA, where the beer is checked by the company’s brew masters to ensure its quality and consistency are at the highest level.

The brand will be launched nationally in Russia, with a focus on distribution through key national retail chains in all big cities.

21 May, 2010