The Danish brewing giant, Carlsberg Breweries A/S, announced on October 29 that Jørn Tolstrup Rohde, 42 years old, has been appointed Senior Vice President in the company with effect from 1 January 2004. Jørn Tolstrup Rohde comes from a position as managing director of KiMs A/S in Denmark and is furthermore a member of the board of management of Chips Scandinavian Company AB, Finland.

Jørn Tolstrup Rohde will head a new department responsible for the development and implementation of programmes designed to strengthen Carlsberg Breweries' global sales activities. As part of the job and in co-operation with the sales- and marketing directors in Carlsberg Breweries' subsidiaries, Jørn Tolstrup Rohde is to identify and implement best practice within customer service and the sale of beer through different sales channels.

Carlsberg Breweries is among the leading breweries in the world and in addition to its international main brand, Carlsberg, markets a number of national beer brands with a strong position in markets in Western and Eastern Europe and in Asia.

03 November, 2003