Latvia: Cēsu brewery makes record sales in July

In June this year, Latvian brewer JSC Cēsu alus set a company record by selling 25% more beer than in June 2009.

In the first six months beer sales in Latvia have increased by 14%, the company reported on July 13.

The bottle segment rose 20% compared to June 2009, while monthly sales of beer in glass bottles increased by 36%.

The canned segment grew by 71% compared to May 2010 and by 12% compared to June 2009.

Chairman of JSC Cēsu alus Board Eva Sietiņsone – Zatlere commented: “The warm weather has warmed up the economy of Latvia and has increased optimism. It is proved by the growing sales results of Premium segment, which had in June the highest sales on record.”

These results were possible also due to good performance of the HoReCa segment, great weather conditions, and the successful organisation and wide audiences of various open-air events, the company said.

16 July, 2010