Colombia: SABMiller’s subsidiary launches new beer

Bavaria, the Colombian unit of SABMiller plc, announced on August, 24 the launch of new Poker Ligera beer, the first extension of the brand Poker in its 81 years of history.

Poker Ligera will be available in three presentations: 330ml amber returnable bottle, 330ml non-returnable amber bottle and 330ml can, the company said.

Poker, in its traditional version, was re-launched nearly two years ago and its presence exceeds seventy percent of the national territory, being one of the leading brands in Bavaria’s portfolio.

27 August, 2010