The Czech Republic & China: Budweiser Budvar nearly triples export to China this year

Czech brewer Budweiser Budvar said on December, 16 it has increased its year-on-year export to China nearly threefold this year.

The overall volume of exported beer is going to reach about 800 hectolitres this year, the company said.

Budweiser Budvar has extended the range of beer supplied to China by launching keg pale lager as well as bottled and keg dark lager.

South-East Asia should become a very perspective territory in the nearest future, the company said. Despite its present low purchasing power, a target group for imported, original and therefore expensive beer is originating in this area. By 2014, beer consumption should grow by 25% there and in China itself by 29%.

Presently, Budweiser Budvar exports to nine Asian countries, such as South Korea, Japan and Vietnam along with China. The first beer consignment to India was also despatched this year.

24 December, 2010