United Kingdom: Carlsberg readying big sales push for Tuborg beer
Danish brewing giant Carlsberg is about to launch a big sales push in Britain for its Tuborg brand, The Times reported earlier this week.
The group sold almost 30 million pints of Tuborg in Britain this year, but Carlsberg UK believes that could increase significantly as consumers seek out niche beer brands.
After introducing the present version of Tuborg three years ago the Danish brewer plans a national television advertising campaign next summer. Carlsberg will spend at least Ј1 million on the campaign to be timed to coincide with the main music festival season, aiming squarely at Tuborg’s core 18 to 24-year-old audience.
29 December, 2010
