United Kingdom: Molson Coors announces new range of 16 cask ales

Molson Coors has unveiled details of a new range of 16 own brand guest ales that will be available exclusively to pubs in 2011, The Publican reported on February, 8.

The range will include Worthington’s seasonal brands – Spring Shield, Summer Shield, Autumn Shield and Winter Shield – as well as Mitchells & Butlers flavoured ales, Stones sports-led occasion ales and Hancock’s humorous ales.

“Cask ale has proved to be a star performer in a tough market and is the perfect addition for any business looking to increase profitability and footfall,” said Simon Cox, Coors’ independent on-trade sales director.

“Our new range of own brand guest ales have been designed to reflect the expanding diversity, experimentation and creativity within the cask sector.”

The move is further evidence of Coors' bid to build on the increasing popularity of cask ale. Last week the company snapped up Cornish-based Doom Bar brewer Sharp's for £20 mln.

09 February, 2011