United States: MillerCoors panning new marketing strategies, new packaging for Coors Light

SABMiller plc’s US arm, MillerCoors LLC has plans to set-up new marketing strategies, Stocks and Shares reported on February, 15.

According to the reports, MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing company, has announced that it has planned to increase spending on marketing this year and to introduce new packaging for Coors Light to confront a protracted slump in the U.S. brewing industry.

“As you see the jobs improve in the U.S., we’ll see beer trends come back and improve. Hopefully, knock on wood, this summer we can see some progress,” Leo Kiely, the chief executive of MillerCoors, said

16 February, 2011