The Czech Republic: Budweiser Budvar launches non-alcoholic beer in 0.5 litre cans

Czech brewer Budweiser Budvar said earlier this month it is extending its offer of Budweiser Budvar Non-Alcoholic Beer by introducing a packaging interesting for consumers – 0.5 litre cans.

The brewer has been producing non-alcoholic beer of the Budweiser Budvar brand since 1992, however it has been so far supplying it on the market only in 0.33 and 0.5 litre bottles as well as in 20 litre KEG barrels.

The newcomer will be available in the shops of the majority nationwide commercial chains, independent retails and petrol stations. The recommended price of the can is CZK 15.90.

“Launching the non-alcoholic beer in cans we are responding to the growing demand of the consumers. During the last five years, the sales of our non-alcoholic beer more than doubled, further rising by 7% last year. We anticipate an extra ascend of the sales with the belief that our new practical packaging will be well received,“ says Budweiser Budvar’s domestic sales department manager Martin Horejš.

18 March, 2011