Romania: Heineken Romania achieves 6% sales increase in a declining market in 2010

Heineken’s Romanian unit grew its turnover by 7 percent last year, to around EUR 222 million in spite of a general decline in the market, Romania Business Insider reported on April, 6.

“In 2010, Heineken Romania reported a 7 percent increase in turnover compared to 2009, despite the downwards trend of the Romanian beer market. This performance demonstrates that our long term strategy to focus on the market share in value pays off, even during a difficult financial and economic year such as 2010,” said Derck van Karnebeek, managing director Heineken Romania.

The volume of beer sold by Heineken in Romania grew by 6 percent last year compared to 2009.

The company plans to add eight more international brands to its sales portfolio in Romania, starting April this year: Amstel, Birra Moretti, Krusovice, Foster’s, Murphy’s, Strongbow, Sol and Desperados.

Heineken owns four factories in Romania – in Miercurea Ciuc, Constanta, Craiova and Mures and it employs 1,100 people in the country. It sells beer brands Heineken, Silva, Ciuc Premium, Golden Brau, Neumarkt, Bucegi, Edelweiss (import), Zipfer (import), Gösser, Schlossgold, Gambrinus, Harghita and Haţegana.

The beer market dropped by 3.5 percent in Romania last year, according to the Brewers of Romania Association.

06 April, 2011