The Czech Republic: Kozel on tap does well in 2010

Velkopopovický Kozel on tap did well in 2010. More than 11.6 percent of this beer was sold in comparison with the previous year, in spite of a general market decline, SABMiller said April, 15.

Kozel Medium turned out to be the most popular, the brewing giant said. Last year the light 11° beer recorded an increase of 22.5 percent, which also represents the biggest increase in history.

Based on data provided by the Czech Beer and Malt Association, Czech consumers drank 4 percent less beer last year, which resulted in more than an 8 percent decrease in production.

With total sales of close to 10 million hectolitres in the 2010 calendar year (including licensed production abroad) and with export to more than 50 countries, SABMiller’s subsidiary Plzeňský Prazdroj a. s. is the leading producer of beer in the region and the biggest exporter of Czech beer.

22 April, 2011